Read before you brief
Insights.
Read before you brief us. Agency guides, the hotel guide, and how this team uses AI.
How the team works
Field notes from the work.
Decisions the team made, and the reason.
- Why we chose Claude over ChatGPT The team tested both on client work, then moved the daily work to Claude.
- How LOKAL uses AI in marketing Content, ads, and the review a person still does before anything ships.
- Create, Understand, Act What the team hands to AI, what it does together, and what it never hands over.
- The 1-hour AI marketing workflow The workflow the team runs, with the gates and the work it does not automate.
- How we use AI The rules for client work: business accounts, no training on client data, a person checks the output.
For the clients we take
Agencies and hotel groups.
The reading that matches the work we actually run.
- Guides for agencies Choose a team, brief the work, and keep responsibility clear.
- The first 30 days What happens after an agency hands the work over.
- Protecting the client relationship The client, the strategy, and the invoice stay with the agency.
- Agency, in-house, or freelancer When to hire a team, and when not to.
- Our work Case studies from agency retainers and hotel groups.
- Life at LOKAL The people who do the work, and how they use AI at the desk.
A method you can use
Use it this week.
A workflow, a check, and a better brief.
- Claude Projects, Styles and Artifacts The field guide the team uses to turn one chat into a repeatable system.
- The guardrail playbook A one-page check, three review tiers, and the rules before something ships.
- Five questions for a brief Audience, action, message, edge, and constraints. The brief fails without them.
Ecommerce guides for Filipino sellers are collected on their own page.
Archive
All published reading.
Newest first. Seller guides stay on their own page.
- AI for Canadian Business: A Practical 2026 Guide
- Prompt Packs by Role: Copy-Paste Prompts for Marketing, Ops, Finance and Support
- How to Build a Gemini Email Gem in 15 Minutes
- How to Build a NotebookLM Project Brain in 30 Minutes
- Build Your First AI Skill in 60 Minutes
- AI for Supply Chain & Inventory: A Forecast-to-Exception Playbook for Lean Teams
- AI for Customer Support: What Bots Answer, and What Humans Must Own
- AI for Finance Teams: What’s Safe, What Needs a Human, What’s Off-Limits
- Build a Campaign Brain in Claude: The 45-Minute Setup
- Prompting Basics: The Short Course, Plus 13 Starter Prompts
- The 3-Word AI Stack: Agents, MCP & Skills, Explained
- Same Standards, Different Skyline: Working from Albay
- AI for Australian Business: 2026 Guide
- Best AI Automation Course Options (and the Faster Alternative)
- ChatGPT vs Claude vs Copilot for Business (2026)
- Claude for Business: A Practical Starter Guide (2026)
- Corporate AI Training: What a Rollout Actually Looks Like
- How Much Does AI Automation Cost in Australia? (2026)
- How Much Does AI Automation Cost in the Philippines? (2026)
- How to Choose an AI Consultant (2026 Checklist)
- n8n vs Make vs Zapier: Which for Your Team? (2026)
- Who builds AI workflows? A plain-English guide
- AI Tools vs AI Models: What's the Difference?
- AI in the Philippines 2026
- AI Tool & Model Pricing in the Philippines 2026
- The Impact of AI in the Philippines So Far
- How I Write in the Age of AI
- AI Search Is Sending Hotels Their Best Guests
- Smart Hiring in the Philippines
- Why fake accounts thrive on Facebook and Twitter
- Executive Recruitment in the Philippines
- Unlocking Productivity: A Look Inside LOKAL's Practical AI Skills Workshop
- Build Better Products with Marketing
- How to become a product manager
- 3 Lessons from Product Management
- Co-Working & Private Offices in Makati
- AI and Executive Recruitment
Questions about this reading.
What should I read before a briefing?
Start with the guide that matches the work. Agencies read the handover guides. Hotel groups read the Philippine hotel marketing guide. Then read how the team uses AI.
Where are the seller guides?
They live on one page of their own. The link is in the menu and once on this page, under the methods.
Where is the rest of the writing?
The archive on this page lists the field notes. Our work and Life at LOKAL are linked above it.
Your next step
Bring one question to the team.
The call comes after you have read the guide that matches the work.