~80%
Of LOKAL’s own services
The share of our own services supported by the AI we built to run LOKAL. Senior people remain responsible for direction and judgement.
Lokal Labs · LOKI
The AI we built to run our team.
LOKI delivers ~80% of LOKAL’s own services. We built it to run our agency, so senior time goes on judgement and direction.
The internal case behind our embedded marketing teams and the LOKAL AI practice.
The internal case
Direction first. Then the work.
LOKAL sells an embedded team with a senior strategist at its centre.
That strategist decides what the business needs, what comes first and what to stop. LOKI supports our own work behind those decisions. It is the proof behind a simple statement: the AI in our offer is something we built and use to run our own agency.
The operating figure is ~80% of LOKAL’s own services delivered by its own AI. The scope matters because it describes our work. It does not prescribe how much of another organisation’s work should be automated, or replace the need to understand the business before setting a plan.
For an agency partner or central marketing team, the useful question is what that leaves senior people able to do. Our offer puts their attention on the full funnel, priorities, budget and the judgement required to decide what happens next. The specialists and AI put that direction into practice.
July 2026 inventory
Three figures, one defined scope.
433 tools
In LOKI’s July 2026 inventory
A dated count of the internal system’s tools. It describes the scale of our own implementation, rather than a shopping list for another business.
19 skills
In the same July 2026 inventory
The skills recorded alongside those tools. Read the two counts together, with the date and internal agency scope attached.
The work it supports
The strategist decides what the team runs.
SEO, paid ads, AEO, technical marketing and AI are the five services inside the embedded team.
They are selected around a plan. An account may need better measurement before more media spend, or clearer landing pages before more traffic. The strategist makes that sequence explicit.
LOKI sits behind our own work. The business context still has to come from the people who know the account or locations. Priorities still need to be agreed. A report still needs someone to explain what the evidence means and which decision it supports.
That is why the offer begins with direction. The point is to give your agency or central team a senior person who can own the marketing plan, with specialists and AI helping deliver it.
See the five services ↗ · For agencies ↗ · For multi-location businesses ↗
The LOKAL AI practice
Start with your own everyday work.
The internal case gives your team something concrete to discuss.
Pick one workflow that takes attention away from more useful work. Identify who owns it, where the current difficulty appears and what a better result would look like. That is a more useful starting point than choosing a target number of tools.
The AI practice offers Training, the Blueprint, the Program and Run. Training helps your people use the tools; the Blueprint sets the plan; the Program supports the change across everyday work; Run provides ongoing support. Choose the support around the people and process in front of you.
If what you need is senior marketing direction and a team to deliver it, start with the agencies or multi-location door. If your own people need to build AI capability, start with the practice. Both conversations can draw on the experience of putting AI into LOKAL’s own work.
Explore the AI practice ↗ · Training ↗ · The Blueprint ↗ · The Program ↗ · Run ↗
More from Lokal Labs
AI with a job to do.
LOKI is our internal agency case.
Ely is the guest-communications product for hotels. They have different jobs, with a shared place in Labs: evidence of the team building AI around work it understands.
Read the product and case pages with those jobs in view. For hotel management companies looking for a marketing team across multiple properties, the multi-location page explains the central direction, working rhythm and reporting model.
Explore Lokal Labs ↗ · Meet Ely ↗ · The people behind the practice ↗
Common questions
Understanding the internal case.
What is LOKI?
LOKI is LOKAL’s internal AI, built to run our own agency. It supports ~80% of LOKAL’s own services. Senior people still set the direction and make the judgements about the work.
What do the 433 tools and 19 skills describe?
Those figures describe LOKI’s July 2026 inventory. They give a dated view of the internal system behind LOKAL’s work. They are not a count of services a buyer needs to purchase.
Does ~80% describe every engagement?
The figure describes LOKAL’s own services delivered by its own AI. It is an internal operating figure, not an automation rate or outcome promised for another organisation. The plan for your team depends on its work and the people responsible for it.
How does LOKI relate to the embedded marketing team?
The senior strategist owns the direction. Specialists deliver the plan, with LOKI supporting our own work. The team’s work still needs judgement, review and a connection to the business priorities agreed with you.
Can our own team develop AI capability?
The LOKAL AI practice offers Training, the Blueprint, the Program and Run. Start with an everyday workflow your team wants to improve and the person who owns it. The consultation helps identify the support that fits.
Your next step
Bring one workflow or marketing decision.
Tell us what your team needs to improve and who is responsible for it.
We will use the 30-minute consultation to discuss the direction, the people and the next step that fits.