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Reference

LOKAL EntityMap.

Review the entities LOKAL is known for, their relationships and the evidence behind each claim.

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LOKAL Organization

Also: LKL Global Technologies Inc.

A senior strategist sets your marketing direction. Our team delivers it. Our AI makes it fast. AI-enabled embedded marketing teams for agencies and multi-location businesses. Sydney and Manila, since 2017.

Relationships

  • OFFERS → Agencies
  • OFFERS → Multi-location businesses
  • OFFERS → What the team runs
  • OFFERS → The LOKAL AI practice
  • INCLUDES → Lokal Labs
  • INCLUDES → LOKAL Sydney
  • INCLUDES → LOKAL Manila

Evidence

  • A senior strategist sets your marketing direction. Our team delivers it. Our AI makes it fast. AI-enabled embedded marketing teams for agencies and multi-location businesses. Sydney and Manila, since 2017. LOKAL

Agencies Service

A senior strategist owns the marketing plan, backed by the team that delivers it under your brand.

We never face your clients. One retainer per partner, from USD 2,000 a month.

Relationships

  • PART_OF → LOKAL

Evidence

  • A senior strategist owns the marketing plan, backed by the team that delivers it under your brand. We never face your clients. One retainer per partner, from USD 2,000 a month. Agencies

Multi-location businesses Service

One marketing team configured across every property, clinic, member or unit, with one reporting pack your owners can read.

Relationships

  • PART_OF → LOKAL

Evidence

  • One marketing team configured across every property, clinic, member or unit, with one reporting pack your owners can read. Multi-location businesses

What the team runs Service

Five services. One embedded team. SEO, paid ads, AEO, technical marketing and AI are the contents of the retainer.

Relationships

  • INCLUDES → SEO
  • INCLUDES → Paid ads
  • INCLUDES → AEO
  • INCLUDES → Technical marketing
  • INCLUDES → AI

Evidence

  • Five services. One embedded team. SEO, paid ads, AEO, technical marketing and AI are the contents of the retainer. What the team runs

SEO Service

Search work connects technical improvements, content and measurement to the marketing plan.

Relationships

  • PART_OF → What the team runs

Evidence

  • Search work connects technical improvements, content and measurement to the marketing plan. SEO

AEO Service

Answer engine optimisation connects the questions buyers ask to clear answers, evidence and pages the business can maintain.

Relationships

  • PART_OF → What the team runs

Evidence

  • Answer engine optimisation connects the questions buyers ask to clear answers, evidence and pages the business can maintain. AEO

Technical marketing Service

Websites and landing pages, tracking and analytics, CRM and automation support the marketing plan.

Relationships

  • PART_OF → What the team runs

Evidence

  • Websites and landing pages, tracking and analytics, CRM and automation support the marketing plan. Technical marketing

AI Service

AI supports the work plan, with the strategist accountable for priorities and judgement.

Relationships

  • PART_OF → What the team runs

Evidence

  • AI supports the work plan, with the strategist accountable for priorities and judgement. AI

The LOKAL AI practice Service

The AI that runs our team can run your business.

Training, the Blueprint, the Program, Applied AI and Run support organisations that want capability alongside the embedded marketing offer.

Relationships

  • INCLUDES → Training
  • INCLUDES → The Blueprint
  • INCLUDES → The Program
  • INCLUDES → Applied AI
  • INCLUDES → Run

Evidence

  • The AI that runs our team can run your business. Training, the Blueprint, the Program, Applied AI and Run support organisations that want capability alongside the embedded marketing offer. The LOKAL AI practice

Training Service

Build practical AI capability through the work the team needs to do.

Relationships

  • PART_OF → The LOKAL AI practice

Evidence

  • Build practical AI capability through the work the team needs to do. Training

The Blueprint Service

Decide where AI belongs, what should happen first and who needs to be involved.

Relationships

  • PART_OF → The LOKAL AI practice

Evidence

  • Decide where AI belongs, what should happen first and who needs to be involved. The Blueprint

The Program Service

Connect agreed AI priorities to the people, responsibilities and everyday work needed for adoption.

Relationships

  • PART_OF → The LOKAL AI practice

Evidence

  • Connect agreed AI priorities to the people, responsibilities and everyday work needed for adoption. The Program

Applied AI Service

Build workflows with clear inputs, outputs, review points and handover responsibilities.

Relationships

  • PART_OF → The LOKAL AI practice

Evidence

  • Build workflows with clear inputs, outputs, review points and handover responsibilities. Applied AI

Run Service

Keep agreed AI workflows operating with ongoing management and review.

Relationships

  • PART_OF → The LOKAL AI practice

Evidence

  • Keep agreed AI workflows operating with ongoing management and review. Run

Lokal Labs Concept

Products and internal systems provide evidence of the AI LOKAL builds and uses. Ely and LOKI are the Labs proof pages.

Relationships

  • INCLUDES → Ely
  • INCLUDES → LOKI

Evidence

  • Products and internal systems provide evidence of the AI LOKAL builds and uses. Ely and LOKI are the Labs proof pages. Lokal Labs

LOKI SoftwareProduct

LOKI delivers ~80% of LOKAL’s own services.

In July 2026, the internal system had 433 tools and 19 skills. Senior people set direction and review the work.

Relationships

  • PRODUCED_BY → LOKAL

Evidence

  • LOKI delivers ~80% of LOKAL’s own services. In July 2026, the internal system had 433 tools and 19 skills. Senior people set direction and review the work. LOKI

Ely SoftwareProduct

Ely supports guest communications for hotels.

Relationships

  • PRODUCED_BY → LOKAL

Evidence

  • Ely supports guest communications for hotels. Ely

Joshua Pielago Person

Founder of LOKAL. Eight years at Uber, working in AI adoption and support automation across APAC.

Relationships

  • AFFILIATED_WITH → LOKAL
  • AFFILIATED_WITH → OpenAI Champions Network
  • AFFILIATED_WITH → Claude Partner Network

Evidence

  • Joshua Pielago — Founder. Eight years at Uber, most recently ANZ Site Lead and AI Adoption Lead for Field Operations across APAC, leading ~200 people across Sydney, Manila and Vizag. Built and led Uber's APAC support-automation program: Uber Eats APAC support automation from 3.24% to 74% (2019–Oct 2024), and 93% on the Eater persona — the highest globally. Ran the AI Everyday program across five APAC markets: approximately 4,000 people trained, 300+ production bots, an internal AI Academy built from zero (2025–26). About LOKAL
  • Earlier, Lead Product Manager at Axadra and Operations Manager at a BPO with more than 150 people. Claude Certified Architect – Foundations; Prosci ADKAR; OpenAI Champions Network; Claude Partner Network. About LOKAL

OpenAI Champions Network Organization

Joshua Pielago participates in the OpenAI Champions Network.

Evidence

Claude Partner Network Organization

Joshua Pielago participates in the Claude Partner Network.

Evidence

Hospitality Innovators, Inc. Organization

LOKAL’s hospitality case covers marketing across 16+ properties.

Relationships

  • DESCRIBED_BY → Multi-location businesses

Evidence

LOKAL Sydney Place

Sydney: Main office. Level 35, Tower One, International Towers, 100 Barangaroo Avenue, Sydney NSW 2000.

Relationships

  • PART_OF → LOKAL

Evidence

  • Sydney: Main office. Level 35, Tower One, International Towers, 100 Barangaroo Avenue, Sydney NSW 2000. LOKAL Sydney

LOKAL Manila Place

Manila: Philippines office. Unit 10-01 One Global Place, 5th Ave, Corner 25th St, Taguig, 1634 Metro Manila, Philippines.

Relationships

  • PART_OF → LOKAL

Evidence

  • Manila: Philippines office. Unit 10-01 One Global Place, 5th Ave, Corner 25th St, Taguig, 1634 Metro Manila, Philippines. LOKAL Manila