LOKAL Book a consultation

Reference

LOKAL EntityMap.

Review the entities LOKAL is known for, their relationships and the evidence behind each claim.

Book a 30-minute consultation

LOKAL Organization

Also: LKL Global Technologies Inc.

LOKAL is the team an agency or a multi-location group hands its marketing work to. You keep the client, the strategy and the invoice. A senior strategist owns the plan for the work we run. Specialists deliver it under your name. Sydney and Manila, since 2017.

Relationships

  • OFFERS → Agencies
  • OFFERS → Multi-location businesses
  • OFFERS → What the team runs
  • OFFERS → The LOKAL AI practice
  • INCLUDES → LOKAL Labs
  • INCLUDES → How LOKAL uses AI
  • AFFILIATED_WITH → Claude Partner Network
  • AFFILIATED_WITH → OpenAI Partner Network
  • INCLUDES → LOKAL Sydney
  • INCLUDES → LOKAL Manila

Evidence

  • LOKAL is the team an agency or a multi-location group hands its marketing work to. You keep the client, the strategy and the invoice. A senior strategist owns the plan for the work we run. Specialists deliver it under your name. Sydney and Manila, since 2017. LOKAL

Agencies Service

Keep the client, the strategy and the invoice.

Hand us the work on your accounts. A senior strategist and specialists deliver it under your name, from USD 2,000 a month, with one retainer per partner. We never face your clients. Account protection is written into the agreement.

Relationships

  • PART_OF → LOKAL

Evidence

  • Keep the client, the strategy and the invoice. Hand us the work on your accounts. A senior strategist and specialists deliver it under your name, from USD 2,000 a month, with one retainer per partner. We never face your clients. Account protection is written into the agreement. Agencies

Multi-location businesses Service

One senior marketing team, across every location.

Your central team keeps the plan. A senior strategist and our specialists deliver it across every location, with one reporting pack owners can read.

Relationships

  • PART_OF → LOKAL

Evidence

  • One senior marketing team, across every location. Your central team keeps the plan. A senior strategist and our specialists deliver it across every location, with one reporting pack owners can read. Multi-location businesses

What the team runs Service

Five services your team can hand us, run by people you can name.

SEO, paid ads, answer engine optimisation, technical marketing and AI, run under one plan by a senior team in Sydney and Manila.

Relationships

  • INCLUDES → SEO
  • INCLUDES → Paid ads
  • INCLUDES → AEO
  • INCLUDES → Technical marketing
  • INCLUDES → AI

Evidence

  • Five services your team can hand us, run by people you can name. SEO, paid ads, answer engine optimisation, technical marketing and AI, run under one plan by a senior team in Sydney and Manila. What the team runs

SEO Service

Search work connects technical improvements, content and measurement to the marketing plan.

Relationships

  • PART_OF → What the team runs

Evidence

  • Search work connects technical improvements, content and measurement to the marketing plan. SEO

AEO Service

Also: AI search

Answer engine optimisation connects the questions buyers ask to clear answers, evidence and pages the business can maintain.

Relationships

  • PART_OF → What the team runs

Evidence

  • Answer engine optimisation connects the questions buyers ask to clear answers, evidence and pages the business can maintain. AEO

Technical marketing Service

Websites and landing pages, tracking and analytics, CRM and automation support the marketing plan.

Relationships

  • PART_OF → What the team runs

Evidence

  • Websites and landing pages, tracking and analytics, CRM and automation support the marketing plan. Technical marketing

AI Service

AI supports the work plan, with the strategist accountable for priorities and judgement.

Relationships

  • PART_OF → What the team runs

Evidence

  • AI supports the work plan, with the strategist accountable for priorities and judgement. AI

The LOKAL AI practice Service

The AI that runs our team can run your business.

We train your people, plan the work and build the workflows, through Training, the Blueprint, the Program, Applied AI and Run.

Relationships

  • INCLUDES → Training
  • INCLUDES → The Blueprint
  • INCLUDES → The Program
  • INCLUDES → Applied AI
  • INCLUDES → Run

Evidence

  • The AI that runs our team can run your business. We train your people, plan the work and build the workflows, through Training, the Blueprint, the Program, Applied AI and Run. The LOKAL AI practice

Training Service

Build practical AI capability through the work the team needs to do.

Relationships

  • PART_OF → The LOKAL AI practice

Evidence

  • Build practical AI capability through the work the team needs to do. Training

The Blueprint Service

Decide where AI belongs, what should happen first and who needs to be involved.

Relationships

  • PART_OF → The LOKAL AI practice

Evidence

  • Decide where AI belongs, what should happen first and who needs to be involved. The Blueprint

The Program Service

Connect agreed AI priorities to the people, responsibilities and everyday work needed for adoption.

Relationships

  • PART_OF → The LOKAL AI practice

Evidence

  • Connect agreed AI priorities to the people, responsibilities and everyday work needed for adoption. The Program

Applied AI Service

Build workflows with clear inputs, outputs, review points and handover responsibilities.

Relationships

  • PART_OF → The LOKAL AI practice

Evidence

  • Build workflows with clear inputs, outputs, review points and handover responsibilities. Applied AI

Run Service

Keep agreed AI workflows operating with ongoing management and review.

Relationships

  • PART_OF → The LOKAL AI practice

Evidence

  • Keep agreed AI workflows operating with ongoing management and review. Run

LOKAL Labs Concept

Products and internal systems provide evidence of the AI LOKAL builds and uses. Ely and LOKI are the Labs proof pages.

Relationships

  • INCLUDES → Ely
  • INCLUDES → LOKI

Evidence

  • Products and internal systems provide evidence of the AI LOKAL builds and uses. Ely and LOKI are the Labs proof pages. LOKAL Labs

LOKI SoftwareProduct

LOKI delivers ~80% of LOKAL’s own services.

In July 2026, the internal system had 433 tools and 19 skills. A senior strategist owns the plan and reviews the work.

Relationships

  • PRODUCED_BY → LOKAL

Evidence

  • LOKI delivers ~80% of LOKAL’s own services. In July 2026, the internal system had 433 tools and 19 skills. A senior strategist owns the plan and reviews the work. LOKI

Ely SoftwareProduct

Ely brings hotel knowledge, guest enquiries and the next step towards a direct booking into one conversation. A product from LOKAL.

Relationships

  • PRODUCED_BY → LOKAL

Evidence

  • Ely brings hotel knowledge, guest enquiries and the next step towards a direct booking into one conversation. A product from LOKAL. Ely

Joshua Pielago Person

Founder of LOKAL. Eight years at Uber, working in AI adoption and support automation across APAC.

Relationships

  • AFFILIATED_WITH → LOKAL
  • AFFILIATED_WITH → OpenAI Champions Network

Evidence

  • Joshua Pielago — Founder. Eight years at Uber, most recently ANZ Site Lead and AI Adoption Lead for Field Operations across APAC, leading ~200 people across Sydney, Manila and Vizag. Built and led Uber's APAC support-automation program: Uber Eats APAC support automation from 3.24% to 74% (2019–Oct 2024), and 93% on the Eater persona — the highest globally. Ran the AI Everyday program across five APAC markets: approximately 4,000 people trained, 300+ production bots, an internal AI Academy built from zero (2025–26). About LOKAL
  • Earlier, Lead Product Manager at Axadra and Operations Manager at a BPO with more than 150 people. Claude Certified Architect – Foundations; Prosci ADKAR; OpenAI Champions Network. About LOKAL

Ramon King III Person

Also: RK

Co-Founder and Managing Director of LOKAL since 2020. Runs services and operations from Manila and owns partnerships and Philippine sales.

Relationships

  • AFFILIATED_WITH → LOKAL

Evidence

  • Co-Founder and Managing Director of LOKAL since 2020. Runs services and operations from Manila and owns partnerships and Philippine sales. Ramon King III
  • Ramon, RK to the team, brings 20 years in sales. Co-founder of LOKAL since 2020, he runs services and operations from Manila and owns partnerships and Philippine sales. Before LOKAL he was the youngest Sales Director in Alveo Land’s history, with several top-producer awards, and earlier worked at Robinsons Land. At JCI Manila he serves as Executive Treasurer and was Vice President for National Relations and Development. He is closest to the day-to-day client work: what a hotel needs, and what its team can carry once a plan is agreed. About LOKAL

CJ Masungsong Person

Marketing and Training Director at LOKAL.

Leads the marketing work across client accounts in the Philippines and Australia, the team that runs it, and LOKAL’s training practice.

Relationships

  • AFFILIATED_WITH → LOKAL

Evidence

  • Marketing and Training Director at LOKAL. Leads the marketing work across client accounts in the Philippines and Australia, the team that runs it, and LOKAL’s training practice. CJ Masungsong
  • CJ brings 20 years in sales, marketing and training, most of it with small and medium businesses. He leads the marketing work across client accounts in the Philippines and Australia, the team that runs it, and LOKAL’s training practice. Before LOKAL he was on the core team of a US marketing enterprise. He speaks for the Asian Institute of Management and the Digital Marketing Institute. About LOKAL

OpenAI Champions Network Organization

Joshua Pielago participates in the OpenAI Champions Network.

Evidence

Claude Partner Network Organization

LOKAL is a member of the Claude Partner Network.

Evidence

OpenAI Partner Network Organization

LOKAL is a member of the OpenAI Partner Network.

Evidence

How LOKAL uses AI Concept

LOKAL publishes how it uses AI, dated and owned by founder Joshua Pielago.

Business, team and enterprise accounts only, no training on client data, specialist review, client approval before anything ships, and a person responsible for every decision.

Relationships

  • PART_OF → LOKAL
  • AUTHORED_BY → Joshua Pielago

Evidence

  • LOKAL publishes how it uses AI, dated and owned by founder Joshua Pielago. Business, team and enterprise accounts only, no training on client data, specialist review, client approval before anything ships, and a person responsible for every decision. How LOKAL uses AI

Hospitality Innovators, Inc. Organization

LOKAL’s published multi-location case: paid media across 16+ hotel properties in the Philippines, 2024–2026.

Results: 41% lower total ad spend, 46% more clicks, 61% lower Google CPC and 195% higher Google CTR.

Relationships

  • DESCRIBED_BY → Multi-location businesses

Evidence

  • LOKAL’s published multi-location case: paid media across 16+ hotel properties in the Philippines, 2024–2026. Results: 41% lower total ad spend, 46% more clicks, 61% lower Google CPC and 195% higher Google CTR. Hospitality Innovators, Inc.
  • Read the figures together: less spend and more clicks at once. The case does not establish a booking or occupancy result. The hospitality evidence is direct work for the hotel group, not an agency partnership. Multi-location evidence

LOKAL Sydney Place

Sydney: Main office. Level 35, Tower One, International Towers, 100 Barangaroo Avenue, Sydney NSW 2000.

Relationships

  • PART_OF → LOKAL

Evidence

  • Sydney: Main office. Level 35, Tower One, International Towers, 100 Barangaroo Avenue, Sydney NSW 2000. LOKAL Sydney

LOKAL Manila Place

Manila: Philippines office. Unit 10-01 One Global Place, 5th Ave, Corner 25th St, Taguig, 1634 Metro Manila, Philippines.

Relationships

  • PART_OF → LOKAL

Evidence

  • Manila: Philippines office. Unit 10-01 One Global Place, 5th Ave, Corner 25th St, Taguig, 1634 Metro Manila, Philippines. LOKAL Manila