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AI guides

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AI guides for everyday work.

Choose one everyday task, understand the tools involved, and work through a guide with something real from your team.

For people learning to use AI across marketing, customer support and internal work. Every guide is free to read.

Run on the AI we built for ourselves.

Start here

Three places to begin.

Guide index

Find the reading for your next step.

The index follows publication date. The featured row shows the most-read guides in the 12 months to 12 September 2026.

All guides · newest first

Dated articles appear newest first. Reference pages without a recorded article date follow them.

AI guide9 min read

The 1-Hour AI Marketing Workflow

Blog, social, email and ads in one hour — the step-by-step AI workflow LOKAL runs, with tools, review gates and what we never automate.

By CJ Masungsong

AI guide8 min read

Build a Campaign Brain in Claude: The 45-Minute Setup

Stop paying the re-briefing tax. The exact 45-minute build for a Claude Project that permanently holds your brand book, offers, tone samples and past winners — plus how to share and maintain it.

By CJ Masungsong

AI guide7 min read

The 3-Word AI Stack: Agents, MCP & Skills, Explained

Agents, MCP and Skills are the three words explaining most of AI right now — a plain-English guide to what each means, how they connect, and why the connection matters more than any one of them.

By Norkissa Contado

AI guide7 min read

AI Tools vs AI Models: What's the Difference?

A plain-English explainer of the difference between an AI tool and an AI model — what a model is, what a tool is, where LLMs and generative AI fit, how pricing differs, and which one you need.

By Joshua Pielago

AI guide

AI Tools & Models

Understand the distinction between tools and models, then follow the directory entries relevant to your task.

AI guide

Claude — Australia

Claude for teams in Australia: connect the platform question to the work your team wants to improve.

AI guide

Claude — Philippines

Claude for teams in the Philippines: read the platform page, then explore training and the LOKAL AI practice.

Workshop

Claude AI for Marketing

A hands-on session on AI agents, MCP and Skills for business, taught by LOKAL at Acceler8 Legazpi in Makati.

From the work / 2026

Start with a task you can review.

A useful first experiment has a clear input, an output you recognise, and someone who can judge the result.

It might be a draft brief, a summary of approved material, or a set of questions for an upcoming meeting. Keep that first task small enough to review from beginning to end. Record the prompt, the material supplied and the changes you made after checking the answer.

The directory brings together the complete AI-guide family, including platform pages for the Philippines and Australia. Dated articles appear newest first; reference pages without a recorded article date follow them. The three featured guides are the most-read in this family over the last 12 months, not a ranking of tools. A featured guide is a starting point, not a claim that a particular product fits every team.

If terminology is getting in the way, read AI tools versus AI models. For a repeatable way to brief a task, use the prompting guide and the five-question brief. Then check the guardrails playbook before introducing the method to colleagues.

Teams that want help beyond the page can explore the LOKAL AI practice. Marketing teams can also compare the agency and multi-location ways of working. All collections sit on the guides hub. For a hotel example, see our research on AI search and hotel guests; for new reading, visit Insights.

Featured selection: most-read guides, 12 months to 12 September 2026.

Put it to work

Turn the reading into a working method.

The LOKAL AI practice connects training, planning and practical workflows. Bring one task to a consultation and we will discuss the right next step.

Common questions

Questions about using these guides.

Are LOKAL’s AI guides free?

Yes. The guides in this collection are free to read. They explain everyday tasks, tools and ways to review the output before using it at work.

Where should I start if I’m new to AI?

Start with a task you already understand and the prompting guide. Try a small example using material you are allowed to share, check the result and keep a record of the instructions that helped.

What are the best AI tools right now?

The right tool depends on the task, data and checks your team needs. Use the tools and models directory to compare capabilities, then check the dated pricing guide and the original product sources before choosing a plan.

What’s the difference between an AI tool and an AI model?

A model generates or interprets content. A tool packages models with an interface, integrations and controls for a task. The tools-versus-models guide explains how those parts fit together.

What is AEO, and how do I get cited by ChatGPT?

AEO (answer engine optimisation) concerns how information is found and cited in AI-generated answers. Clear pages, consistent business information and credible evidence help a system understand your content. A citation is not guaranteed; the AI-search guides explain how to assess what appears.

Can AI actually help my whole team, not just marketing?

Yes. The collection covers customer support, HR, finance and other everyday work as well as marketing. Start with a task its owner can review, and agree how the team will check information and handle access.

Should my business use Claude or ChatGPT?

Compare them against the same task, with the same approved inputs and acceptance criteria. The Claude and ChatGPT guides describe their differences; your data requirements and working environment should inform the choice.

Does LOKAL train teams and build automations, or just publish guides?

The LOKAL AI practice provides Training, the Blueprint, the Program, Applied AI and Run. The guides help your team understand the work before discussing the support it needs.

AI, Applied

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