Life at LOKAL
Meet the people behind LOKAL’s work.
No culture deck. Just the writing behind the work.
Meet the team behind LOKAL and see how we hire, build products and use AI in our daily work.
How we work with AI
How we actually use AI — in our own words.
Not theory. The tools, habits, and calls we made running a real agency on AI every day.
How I Write in the Age of AI
Exploring the balance between AI tools and human creativity, and why the future of writing still depends on the person behind the words. Read →
Unlocking Productivity: A Look Inside LOKAL's Practical AI Skills Workshop
Inside LOKAL’s AI skills workshop: prompting, guardrails for safe use, simple automation and a plan for taking it back to your desk. Read →
How LOKAL Uses AI in Marketing
Where AI earns its place in our content, visuals, ads and reporting, and where our people still do the work. Read →
Why we chose Claude over ChatGPT
How our team tested Claude and ChatGPT on real client work, and why we moved our daily work to Claude. Read →Product & team
Hard-won lessons from building products.
What years of shipping — and a few scars — taught us about product, teams, and the work that lasts.
Why fake accounts thrive on Facebook and Twitter
Why platforms built for growth end up rewarding fake accounts, and what product priorities have to do with it. Read →
Build Better Products with Marketing
Using marketing tools to get better insight, find your market, and ultimately build better products for your users. Read →
How to become a product manager
What a product manager does, the common paths into the role, and how technical you need to be. Read →
3 Lessons from Product Management
Three lessons from years of product work: lead with the vision, communicate constantly and invest in your team. Read →People & hiring
How we hire — and where we work.
The thinking behind who we bring in, how we recruit leaders, and the room we actually do it in.
Smart Hiring in the Philippines
Building your dream team in the Philippines: a breakdown of your recruitment service options — executive search, RPO, and mass recruitment. Read →
Executive Recruitment in the Philippines
LOKAL Executive Recruitment connects Philippine companies with top-tier C-suite leadership through AI-enhanced research, cultural alignment, and confidential executive search. Read →
Co-Working & Private Offices in Makati
Why Makati's co-working spaces and private offices beat working from home or coffee shops — accountability, networks, meeting rooms, and cost efficiency. Read →
AI and Executive Recruitment
How AI is changing executive search in the Philippines, and where the recruiter’s judgement still decides the hire. Read →More from LOKAL
This is how we think. Here's how we work.
The same people writing these posts run the client work. Read the full story, or browse everything we publish.
The LOKAL AI practice