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White-label content marketing

White-label content, researched and edited under your brand.

Our senior strategist plans what each piece must answer and which sources back it. Specialists research, write and edit it for your team to approve.

Your agency’s brand. Your client relationship.

Halftone illustration of a mountain spring running from rock into a clear pool, the first ripple in orange
Useful content. Built around a real customer decision.
Run on the AI we built for ourselves.

Selected proof of work

The work behind the promise.

An organic content-cluster build and a 64-month agency SEO programme. Neither is a writing-only result.

Anonymised client work

+95%

organic search traffic

Fitness brand in a multi-location group · Metro Manila

May to August 2026

Context & source

The brand built a cluster of about ten pages for an emerging race-training category instead of chasing the generic gym keyword. In four months the cluster went from under 1% to one in six of the site’s organic visits while total organic traffic nearly doubled.

LOKAL case study, organic search, May to August 2026; GA4 and Google Search Console. Visibility and traffic only; no enrolment or revenue claim. Brand identity withheld.

Read the multi-location cases

Agency-partner work

1,751%

ROI on organic spend

US retail · confidential partner

64 months of continuous work

Context & source

Penalty recovery and an organic ranking rebuild. The same engagement reported 98% more organic conversions. This is a sustained SEO case, not a result attributed to every service.

LOKAL Proof of Work 2026, p. 11; published partner case.

Read the agency case

Historical results reported by LOKAL. Different accounts, scopes and timeframes; not forecasts.

The work in scope

What the writer needs before the blank page.

How does white-label content marketing work?

A senior strategist decides what each piece has to do: win demand, convert or keep customers.

Our team turns approved topics and source material into research, briefs, drafts and edited files under your agency’s brand. Your agency supplies the business context, obtains expert input and approves the work.

Research and content brief

The brief names the reader, search or sales job, claim boundaries, source set, passage structure, internal-link targets and intended conversion handoff.

Expert-led draft

Your agency supplies approved expert notes or interview material from the client. The writer uses that knowledge in the draft, with quotations and attributed comments approved through your team.

Editorial and factual QA

Drafts are checked for unsupported claims, stale facts, repetitive phrasing, citation fit, brand language and whether the answer is useful before it is optimised.

Publish-ready handover

Headings, metadata, links, source notes and image requirements arrive in the format your production team can actually use.

From brief to review

The first 30 days.

  1. Agree the content job

    Name the page role, the audience and the source material your agency can supply.

    Nothing is drafted until the job and the evidence are written down.

  2. Research and brief

    Researchers attach claims to sources and write a brief your editor can inspect. Expert notes come through your agency; we do not interview the client.

  3. Draft and editorial review

    Writers produce the file in your format. Editors check the brief, the sources and the claims before the draft leaves the team.

  4. Handover for publishing

    Headings, metadata, links and image notes arrive ready for your production owner. Publishing stays with your agency unless the scope says otherwise.

One partner retainer, with written boundaries
  • One retainer per partner, from USD 2,000 a month, covers editorial production: six months, then monthly, with a day-60 fit check. A large page set can be quoted separately.
  • Writers and editors do not interview the client. Source notes and expert quotes come through your agency.
  • You can keep other writers. The arrangement names the brief format, the claim-source rule and who publishes.
  • Content is researched, drafted and editorially reviewed against the account brief. Claims stay attached to their sources. Your agency approves publication.
  • AI stays inside the account boundary: drafting support runs in LOKAL’s business, team or enterprise accounts under terms that stop the AI companies training on your client’s data, nothing is reused across accounts, and an editor reviews every AI-assisted draft before your agency approves it.
  • For Australian accounts we quote in AUD with GST shown, agree AEST or AEDT working windows up front and use the decision channel your agency names. We never face your clients.
Read the partner-protection rules ↗

Before we start

A few useful details.

Is the retainer priced per partner or per client?

Per partner. Editorial production sits inside one partner retainer, from USD 2,000 a month. A large page set can be quoted separately when it would crowd out the agreed monthly work.

Will LOKAL speak to our clients?

No. We never face your clients. Your agency owns the relationship and communication. We prepare the recommendations, evidence and work for your team to review and present.

Who owns the plan?

Your agency sets the strategy for each client. Our senior strategist owns the plan for the work we run inside it, using the commercial context you supply, and your team approves that plan before specialists start.

Do we have to work exclusively with LOKAL?

No. There is no exclusivity requirement. You choose the people and partners your agency needs, and your resale price is yours. The written arrangement defines the work and account-protection rules.

How do you obtain expert input?

Your agency gathers the approved notes, recordings or source material. We never face your clients. Questions and quotation approvals return through your agency so the relationship stays with your team.

Is publishing included?

Not by default: publishing stays with your agency unless the scope includes it. If it does, we agree the content owner, the access we need and who approves the rendered page before work starts.

Your next account

Bring the account. We’ll work through the scope.

Tell us the client goal and where your team needs support. Start with a 30-minute consultation.

See pricing and scope ↗

The brief

One account, a pitch or a gap in the team is enough to start.

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We reply within one business day.