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Ecommerce guides · Philippines

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Ecommerce guides for Filipino sellers

Find the next practical step for your store: understand your buyers, prepare a marketplace listing, or work through payments and shipping.

For Filipino sellers building and improving an online business. Read the guide that matches the decision in front of you.

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Guide index

Find the reading for your next step.

Newest guides first.

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Newest first. Reference pages follow the dated guides.

Ecommerce guide12 min read

Shopify Philippines Guide (2026)

A full Shopify setup guide for Philippine brands — plan pricing in pesos, GCash and Maya via PayMongo, local couriers, themes, and a launch checklist.

By Rianne Katheryne Martinez

Ecommerce guide4 min read

LazMall requirements in the Philippines

Who can sell on LazMall in the Philippines, the documents and service numbers required, and how the commission compares with Marketplace.

By Ramon King III

From the work / 2026

Choose the decision before the platform.

An online store involves several connected decisions.

A product listing needs information a buyer can understand. A payment method needs to work with the store and with the way orders are confirmed. Shipping information needs to match what the business can deliver. Before changing several things at once, write down the step that is currently stopping a customer or creating extra work for your team.

Most sellers start with three guides: the market overview, the LazMall requirements and the Shopify payment methods. The full index below lists every guide, newest first.

If you are starting from the beginning, compare setting up on Lazada with setting up on Shopee, then read the Lazada and Shopee seller guide. For TikTok Shop fees and setup in 2026, read how to sell on TikTok Shop in the Philippines. If you already run a store, use the payment and courier guides to prepare specific questions for your platform or payment service.

For AI, hotel and agency reading, see the guides hub.

For an owned store, the Shopify Philippines guide brings the setup questions together. The Shopify and WooCommerce comparison provides another way to examine the work involved. Take notes on the assumptions that apply to your business before choosing a build or changing an existing store.

When you want help rather than reading, you can discuss a Shopify website project or look at ecommerce search work. New reading from the team is available through Insights.

Most-read guides, updated September 2026.

Common questions

Questions about using these guides.

How do I start selling online in the Philippines?

Start with the product, buyer, margin and how you will handle payments, orders and returns. The online-store guide walks through those decisions and links to platform instructions for the Philippines.

Which platform is best for selling online in the Philippines — Shopify, Shopee, Lazada or TikTok Shop?

The choice depends on your buyers, product and operating readiness. Marketplaces provide an existing shopping environment; Shopify gives you an owned storefront. Compare fees, customer access and the work required to run each channel in the platform guides.

How much does it cost to start an online store in the Philippines?

Costs depend on the platform, payment service, inventory and shipping arrangements. Use the dated platform guides to compare the fees and confirm current amounts with the linked original sources before committing.

Do I need to register my online business with DTI or BIR?

The requirements depend on your business and activity. Use the guide’s official DTI and BIR links to check the registration and tax requirements that apply, and confirm unclear points with those agencies or your adviser.

How do I sell on TikTok Shop in the Philippines?

Read the TikTok Shop guide for the setup sequence, required information and seller instructions. Check the linked official documentation for the current process before submitting your application.

What payment methods can I accept on a Philippine online store?

Options depend on your platform and payment service. The payment-methods guide covers local methods such as GCash, cards and payment on receipt, with original links so you can check availability and charges.

Should I sell on a marketplace or build my own store?

Compare where your buyers shop, what customer relationship you need and how much work your team can manage. A marketplace and an owned store can serve different purposes; begin with the channel you can operate consistently.

Can AI tools like ChatGPT help me run my online store?

AI can help draft product information, organise approved material and prepare responses for review. Check accuracy, pricing and promises before publishing. The AI guides offer methods to try on an everyday store task.

If you want help applying this

Get help with the next store improvement.

Our services cover store builds, search and ongoing marketing for Filipino sellers. Start with the page that matches your project.