Hotel management companies
A central team has to set direction across properties that do not share the same demand, booking mix or operating rhythm. A senior strategist joins that team. Specialists deliver the plan. One reporting pack shows what is working.
Hotel groups · management companies · multi-property operators. Single hotels start with Ely.
Selected work
41% less ad spend
Paid-media outcomes across 16+ properties, 2024–2026. Read the case with that portfolio scope.
“Their insights align our operations, sales, marketing and revenue teams around a common commercial strategy…”
The short answer
A senior strategist sets one marketing plan across the properties in scope.
Shared work stays central. Property-specific work keeps local context. Owners and the central team read one reporting pack. Single hotels looking at guest communications start with Ely, not this team.
One central plan
A management company is asked what is working across properties that differ in location, audience and booking path.
The first job is to name that question and the person who can approve the answer.
The strategist distinguishes work that should be shared from work that must vary by property. Local search, offers, landing pages and paid campaigns only make sense once that split is visible.
Location managers contribute property context. They do not each become a separate marketing plan. The central team keeps one route for priorities and approvals.
What we need
List the properties in scope and where demand, offer or operating conditions differ.
Share the reporting owners already receive so the gaps in it are visible.
Name one central person for priorities. Agree how property managers send context without creating competing briefs.
Access to the accounts and websites for the first priorities stays in your name. Pricing is scoped after that conversation.
Other families
In the Philippines
These URLs stay Philippines pages. Use them for Philippine search. This family page is the operating model across locations.
The ranking Philippine hotel-marketing page. Keep it for Philippine search; use this family page for the group operating model.
Search work for Philippine hotel pages and properties.
Website and booking-journey work for Philippine hotels.
Before the first locations
No. A single hotel looking at guest communications should start with Ely. This page is for a central team coordinating marketing across a portfolio.
The published figures describe paid media: ad spend, clicks, cost per click and click-through rate across the HII portfolio in 2024–2026. They are not a booking count or an occupancy promise.
Your business owns the accounts. We agree the access and approvals needed for the work in scope, with the central team able to inspect decisions and the reporting.
Multi-location pricing is scoped on the consultation around the locations, priorities and work the team will run. The initial term is six months, then monthly, with a day-60 fit check.
The strategist sets one direction with room for local differences. A property audience, offer and current needs influence its priorities. Shared standards and reporting keep the work connected.
Those pages keep their Philippine search job. This page is the operating model for a central team across locations, wherever those locations are. Use the Philippines links when the work is specifically Philippine.
A useful first conversation
Bring the number of locations, the central team’s role and the question owners keep asking. Pricing is scoped on that conversation.