Law-firm groups
One marketing team across the offices.
A group practice is found by practice area and by office. The central team still has to keep the brand and facts consistent. A senior strategist sets one plan. Specialists deliver it.
Law-firm groups · multi-office practices · central marketing and BD teams.
The short answer
How does an embedded team support a law-firm group?
A senior strategist sets one plan across the offices in scope.
Shared work covers the group brand, practice-area pages and measurement. Office pages keep the local facts a prospective client needs. The firm owns the accounts and reads one reporting pack.
One central plan
Practice area and office both have to be findable.
A group firm is chosen for a practice and for a location.
The plan has to keep both accurate without turning every office into a disconnected site.
Shared work covers the group, practice-area explanations and the enquiry path the centre can maintain. Local work covers office facts, people and the services that office actually offers.
Professional-conduct limits stay with the firm. Marketing work does not invent outcomes, rankings or client results.
What we need
Bring the offices, the practice mix and who can approve.
List the offices in scope and where practice mix, people or audiences differ. Identify who can approve professional and location facts.
Share the reporting the central team already uses. Name one person for marketing priorities.
Account access stays in the firm’s name. Pricing is scoped on the consultation.
Other families
The same team, configured for a different central team.
In the Philippines
Ranking Philippine pages keep their job.
These URLs stay Philippines pages. Use them for Philippine search. This family page is the operating model across locations.
- Law firm marketing in the Philippines ↗
The ranking Philippine law-firm marketing page. It keeps its search job; this page is the multi-office operating model.
- Law firm SEO Philippines ↗
Search work for Philippine law-firm pages.
- Law firm web design Philippines ↗
Website work for Philippine law firms.
Before the first locations
Questions central teams ask.
Is this for a single office?
A single-office firm can still talk to us. This page is written for a group or multi-office practice with a central team coordinating marketing across locations.
Who owns the marketing accounts?
Your business owns the accounts. We agree the access and approvals needed for the work in scope, with the central team able to inspect decisions and the reporting.
How is the team priced?
Multi-location pricing is scoped on the consultation around the locations, priorities and work the team will run. The initial term is six months, then monthly, with a day-60 fit check.
Will every location receive the same work?
The strategist sets one direction with room for local differences. A office audience, offer and current needs influence its priorities. Shared standards and reporting keep the work connected.
How does this relate to the Philippines pages?
Those pages keep their Philippine search job. This page is the operating model for a central team across locations, wherever those locations are. Use the Philippines links when the work is specifically Philippine.
A useful first conversation
Tell us where the locations need direction.
Bring the number of locations, the central team’s role and the question owners keep asking. Pricing is scoped on that conversation.