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Sydney and Manila, since 2017

Law-firm groups

One marketing team across the offices.

A group practice is found by practice area and by office. The central team still has to keep the brand and facts consistent. A senior strategist sets one plan. Specialists deliver it.

Law-firm groups · multi-office practices · central marketing and BD teams.

Book a 30-minute consultation How it works ↓
Halftone illustration of three columned law-office buildings across a city skyline, with orange balance scales above the centre one
One plan for a central team, with room for local differences.
Run on the AI we built for ourselves.

The short answer

How does a LOKAL team support a law-firm group?

A senior strategist sets one plan across the offices in scope.

Shared work covers the group brand, practice-area pages and measurement. Office pages keep the local facts a prospective client needs. The firm owns the accounts and reads one reporting pack.

One central plan

Practice area and office both have to be findable.

  1. A group firm is chosen for a practice and for a location.

    The plan has to keep both accurate without turning every office into a disconnected site.

  2. Shared work covers the group, practice-area explanations and the enquiry path the centre can maintain. Local work covers office facts, people and the services that office actually offers.

  3. Professional-conduct limits stay with the firm. Marketing work does not invent outcomes, rankings or client results.

What we need

Bring the offices, the practice mix and who can approve.

  • List the offices in scope and where practice mix, people or audiences differ. Identify who can approve professional and location facts.

  • Share the reporting the central team already uses. Name one person for marketing priorities.

  • Account access stays in the firm’s name. Pricing is scoped on the consultation.

Other central teams

The same team, configured for a different central team.

All multi-location teams ↗

In the Philippines

Working only in the Philippines?

These pages cover Philippine marketing, SEO and web design for your industry in more detail.

Before the first locations

Questions central teams ask.

Is this for a single office?

A single-office firm can still talk to us. This page is written for a group or multi-office practice with a central team coordinating marketing across locations.

Who owns the marketing accounts?

Your business owns the accounts. We agree the access and approvals needed for the work in scope, with the central team able to inspect decisions and the reporting.

How is the team priced?

Multi-location pricing is scoped on the consultation around the locations, priorities and work the team will run. The initial term is six months, then monthly, with a day-60 fit check.

Will every location receive the same work?

The strategist sets one plan with room for local differences. Each office’s audience, offer and current needs shape its priorities. Shared standards and reporting keep the work connected.

What if our locations are only in the Philippines?

The same team runs the work. The Philippine pages linked here cover marketing, SEO and web design for your industry in more detail, and the consultation is the place to scope the locations in front of you.

A useful first conversation

Tell us what the locations need.

Bring the number of locations, the central team’s role and the question owners keep asking. Pricing is scoped on that conversation.

Enter your work email to continue.

We reply within one business day.