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Sydney and Manila, since 2017

Property managers

One marketing team across the properties you manage.

Listings, enquiries and follow-up sit in different places for different units. A senior strategist sets one direction for the portfolio. Specialists deliver the work. The central team reads one pack.

Property managers · multi-site operators · central leasing and marketing teams.

Run on the AI we built for ourselves.

The short answer

How does an embedded team support a property manager?

A senior strategist sets a shared plan across the properties in scope.

Listing, audience and enquiry paths can differ by unit. Specialists deliver the agreed work. The central team keeps the accounts and one reporting pack.

Two-ink illustration of a central team coordinating locations
One plan for a central team, with room for local differences.

One central plan

Treat the portfolio as one plan, not a stack of local campaigns.

A property business is judged on enquiries and occupancy across units that do not share the same offer or demand.

The plan has to make those differences visible without losing a shared standard.

Shared work covers brand facts, measurement and the enquiry path the central team can maintain. Local work covers the listing, location and audience each unit needs.

The strategist decides the order. Adding a unit is a planning decision about access, pages and reporting, not an automatic extra production list.

What we need

Bring the units, the listing differences and who approves.

List the properties in scope and how they differ in offer, audience or operating conditions. Bring the reporting the central team already uses.

Name the person who can confirm priorities. Location or site managers can contribute context without each becoming a separate brief.

Account access stays in your name. Pricing is scoped on the consultation.

In the Philippines

Ranking Philippine pages keep their job.

These URLs stay Philippines pages. Use them for Philippine search. This family page is the operating model across locations.

Before the first locations

Questions central teams ask.

Who owns the marketing accounts?

Your business owns the accounts. We agree the access and approvals needed for the work in scope, with the central team able to inspect decisions and the reporting.

How is the team priced?

Multi-location pricing is scoped on the consultation around the locations, priorities and work the team will run. The initial term is six months, then monthly, with a day-60 fit check.

Will every location receive the same work?

The strategist sets one direction with room for local differences. A property audience, offer and current needs influence its priorities. Shared standards and reporting keep the work connected.

How does this relate to the Philippines pages?

Those pages keep their Philippine search job. This page is the operating model for a central team across locations, wherever those locations are. Use the Philippines links when the work is specifically Philippine.

A useful first conversation

Tell us where the locations need direction.

Bring the number of locations, the central team’s role and the question owners keep asking. Pricing is scoped on that conversation.

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