Paid media · 2024–2026
Hospitality Innovators, Inc.
Paid media across 16+ hotel properties in the Philippines, run as one plan for the portfolio.
- Lower total ad spend
- 41%
- More clicks
- 46%
- Lower Google CPC
- 61%
- Higher Google CTR
- 195%
Portfolio results, 2024 to 2026. A direct client relationship, not an agency partnership.
Read the hotel case ↗ Organic search · Q1 2026
Hue Hotels and Resorts
Organic search across the Hue portfolio, part of the wider HII search programme.
- Organic search clicks, Q1 2026 vs Q4 2025
- +47%
- Clicks in Q1 2026, up from 9,984
- 14,672
Google Search Console clicks. This measures search traffic, not bookings or revenue.
Read the hotel case ↗ Google Ads · July 2026
Hue Hotels Boracay
One property’s Google Ads account, reworked between June and July 2026.
- Cost per conversion, July vs June 2026
- −63%
- Tracked conversions in July, up from 89
- 295
Cost per conversion fell from ₱191.74 to ₱70.20. A tracked conversion is not always a confirmed booking.
Read the hotel case ↗ Organic · May–Aug 2026
Anonymised A fitness brand that built for a category, not a keyword.
About ten pages aimed at one emerging race-training category, for a fitness brand inside a multi-location group in Metro Manila.
- Total organic search traffic, May to August 2026
- +95%
- Organic visits now land on the category pages, up from under 1%
- 1 in 6
Organic search only. Visibility and traffic, not enrolments. Brand identity withheld.
Read the multi-location cases ↗