Agency guides for choosing a partner.

Start with the decision.

A useful partnership starts with an honest description of the work.

Write down what your agency has promised, what the account needs next and which decisions your team can make with confidence. Then separate gaps in planning from gaps in production. A specialist can complete a defined task. A marketing team can help decide which tasks belong in the plan and do them in an agreed order. Those are different buying decisions, even when the service names look alike.

Start with the commercial model if you are deciding how to sell the work. Start with the operating references if an account is ready. Use the alternatives when you have a named company in mind, and confirm current terms with that company before quoting them. The guides hub lists AI, ecommerce and hotel reading beside this collection.

Who keeps the relationship?

Your agency does.

At LOKAL, a senior strategist owns the plan for the work we run, and our specialists do that work under your brand. We never face your clients. Your team brings the account context, approves the recommendations and takes the conversation back to the client. Agree who approves work, who shares access and where feedback belongs before the first brief moves.

What should the first brief include?

Bring the commercial goal, the audience and the current funnel, the work already done and any limits on budget or access.

If several channels are involved, say how they depend on each other: paid traffic on the landing page, search content on credible sources, reporting on the events being measured. Name one agency contact who resolves conflicting requests.

How do the terms work?

LOKAL starts from USD 2,000 a month for one retainer per partner.

The first term is six months, then monthly, with a day-60 fit check. Your resale price is yours. There is no exclusivity requirement, and account protection is set out in writing before any access is shared.