HII · 2024–2026
Hospitality Innovators, Inc.
Paid media across 16+ hotel properties, run as one plan.
- Lower total ad spend
- 41%
- More clicks
- 46%
- Lower Google CPC
- 61%
- Higher Google CTR
- 195%
Direct client work, 2024 to 2026.
Hotel marketing · Philippines
Hotel marketing for Philippine properties and groups.
You hand us the hotel marketing. A senior strategist owns the plan; specialists run the SEO, paid ads, AI search and booking-path work across every property.
Philippine hotels and hotel groups. Single hotels start with Ely.
- 16+Hotel properties in the Hospitality Innovators (HII) portfolio
- 41%Lower total ad spend, 2024–2026
- 46%More clicks across the portfolio
- 195%Higher Google click-through rate
Selected work
Across 16+ hotels, this is what moved.
Direct client work. Period and scope sit beside every figure.
Organic · Q1 2026
Hue Hotels and Resorts
Organic search across the Hue portfolio.
- Organic search clicks, Q1 2026 vs Q4 2025
- +47%
- Clicks in Q1 2026, up from 9,984
- 14,672
Search Console clicks: traffic, not bookings.
Ads · Jul 2026
Hue Hotels Boracay
One property’s Google Ads account, reworked in a month.
- Cost per conversion, July vs June 2026
- −63%
- Tracked conversions in July, up from 89
- 295
From ₱191.74 to ₱70.20. A conversion is not always a booking.
Historical results from direct client work. Not forecasts for your property.Read the hotel cases ↗
How it runs
Four steps. Then it runs every month.
You brief us once. By week two there is one plan for every property, then our specialists do the work and report monthly.
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You brief once.
The properties, the priorities for each season and access to the accounts the first month needs.
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A plan by week two.
Demand, the booking path and spend across the portfolio, and what to stop doing.
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We do the work.
SEO, paid campaigns, AI search and site changes. You approve what ships.
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One monthly report.
Written so owners can read it. The retainer scales with the properties in scope.
Six-month first term, then monthly. A fit check at day 60.
What we run
Five pieces of work, in the order the property needs.
- Hotel SEO Destination and room pages, Google Business Profile and a fast site, so guests find you before the OTA. Details ↗
- Paid campaigns Search and social spend set by property and season, with landing pages attached. Details ↗
- AI search for hotels Accurate property facts and answers that AI assistants can quote. Details ↗
- Website and booking path The route from a search to a confirmed direct booking, without dead ends. Details ↗
- Reporting and tracking Clicks, enquiries and bookings measured separately, in one monthly pack. In every plan
The handover
You keep the property. We run the marketing.
You hand over
- The channel work.Search, paid campaigns and AI search, run to one plan.
- Landing pages and tracking.Built, fixed and measured by our specialists.
- The campaign calendar.Peaks and quiet periods marked for every property.
- Monthly reporting.One pack, written for the owners who read it.
You keep
- The brand, rates and offers.Pricing and packages stay with your revenue team.
- The owner relationships.We report to the person you name, never around them.
- Every account and its data.Advertising, analytics and website accounts are yours from day one.
- Approval of what ships.Nothing goes live on a property without your sign-off.
Property or portfolio
Choose the right page.
01 · Groups
Hotel groups
A central team with several properties and one reporting line to owners.
Read more ↗ 02 · ResortsResort hotels
Destination demand, seasonal campaigns and the economics of direct bookings.
Read more ↗ 03 · BusinessBusiness hotels
Weekday, corporate and location-led demand in the city.
Read more ↗ 04 · One propertyA single hotel
Ely answers guest conversations for a single property. For a single property’s marketing, start with the consultation.
Visit Ely ↗Hotel reading
Read before you brief us.
- How AI search is changing hotel discovery
Our study of the guests who arrive from AI assistants.
- Hotel marketing in the Philippines: 2025 playbook
Strategy over discounts, TikTok, paid campaigns and AI.
Guides
- The 2026 Philippine hotel marketing guide
Four strategies for a hotel team planning the year.
Tools
- AI hotel visibility, Philippines
Where a property appears in AI-assisted hotel research.
Common questions
Before the work starts.
What is hotel marketing in the Philippines?
It is the work that brings guests to a property and gets them to book: hotel SEO, paid campaigns, AI search, the website and booking path, tracking and monthly reporting. A senior strategist owns one plan for the property or portfolio and decides the order; our specialists do the work.
How much does hotel marketing cost in the Philippines?
It is priced on scope: the properties, the channels and the work in the plan. The first term is six months, then monthly, with a fit check at day 60. The written proposal sets out the configuration.
Do you guarantee bookings or occupancy?
No. Demand, rates and seasons move bookings too. The HII figures are paid-media measures (spend, clicks, cost per click and click-through rate), not a booking count. We report bookings separately wherever your tracking allows it.
How do hotels grow bookings and improve margins?
Find where demand already exists, fix what stops guests from booking direct, then put spend on the channels that bring profitable stays. We compare the cost of a direct booking with the OTA commission before moving budget, and report bookings separately from clicks.
Should hotels reduce their OTA mix?
That depends on the property’s demand and what each channel costs you. We compare OTA contribution with the cost of a direct booking before recommending any shift. A fixed reduction target is not a plan.
How does AI affect hotel marketing now?
Guests now ask AI assistants where to stay. Those answers draw on your site, your Business Profile and travel listings, so the property facts must be accurate and consistent everywhere guests look.
What is the difference between hotel marketing and hotel SEO?
Hotel SEO covers organic search: destination pages, Business Profile and the site. Hotel marketing covers the whole plan, including paid campaigns, AI search, the booking path and reporting. Most groups start with the whole plan.
A useful first conversation
Which property would you hand over first?
Tell us the property or portfolio, what is already running and who approves the work.
- Day 60: a fit check
- Six-month first term, then monthly
- You own every account from day one
Ely · For hotels
Meet Ely: let guests talk to your hotel.
Ely is LOKAL’s hotel platform, built by our hospitality team.
Guests can talk to the hotel across its website and messaging channels, day or night, in the language they use naturally.
Ely helps hotel teams handle enquiries and brings guest communication, website work and direct-booking workflows into one hospitality product. Ely is live in client hotels. Ely is onboarding hotels through a waitlist, with capabilities rolling out in stages. The Ely for hotels page shows what is live, in beta and coming next.
See how Ely works for hotels