How We're Using AI in Our Marketing: A LOKAL Perspective

CJ Masungsong, Director of Training and Marketing Operations

Published April 24,2025

AI integration in Lokal Marketing
How Lokal uses AI in Marketing

This page is updated as new trends, courses, and other significant information emerge.

Latest Update: April 24, 2025


How we use AI at LOKAL

1. Writing Content That Connects

Content creation is where we've seen AI make the biggest difference in our workflow. We use a combination of tools including Claude, ChatGPT, and Gemini to help us draft blogs, social media captions, product descriptions, and email campaigns.


For example, when working on SEO-optimized hotel content for a long-time client, we used Claude to help brainstorm potential article topics based on keyword research. This process compressed our content production timeline from two weeks to just three days, while maintaining a consistent premium tone across multiple writers—something that was always challenging with traditional approaches.

Using AI in writing contents with Lokal

Here's what this looks like in practice:


  • We share with the AI our client's brand guidelines, existing content samples, and SEO research
  • We ask the AI to suggest topic ideas and draft rough outlines
  • Our writers then refine these ideas, adding their expertise and creativity
  • We always review and edit the final content for accuracy, brand alignment, and that human touch.

1. Writing Content That Connects

Content creation is where we've seen AI make the biggest difference in our workflow. We use a combination of tools including Claude, ChatGPT, and Gemini to help us draft blogs, social media captions, product descriptions, and email campaigns.


For example, when working on SEO-optimized hotel content for a long-time client, we used Claude to help brainstorm potential article topics based on keyword research. This process compressed our content production timeline from two weeks to just three days, while maintaining a consistent premium tone across multiple writers—something that was always challenging with traditional approaches.


Here's what this looks like in practice:

  1. We share with the AI our client's brand guidelines, existing content samples, and SEO research
  2. We ask the AI to suggest topic ideas and draft rough outlines
  3. Our writers then refine these ideas, adding their expertise and creativity
  4. We always review and edit the final content for accuracy, brand alignment, and that human touch.


using AI in writing content
Usage of AI for Visual content creation

2. Creating Brand-Amplifying Visuals

For visual content, we use tools like Canva's Magic Media features to generate concept visuals, thumbnails, and social media creatives.


When working on a recent campaign for a hotel client, we needed to transform comprehensive blog content into engaging social media posts. We used AI to help extract key messages and create visual storyboards, which our designers then refined into polished, on-brand assets.

3. Optimizing Ads in Real Time

Campaign management is another area where AI has helped enhance our services. We use Meta Advantage+ and Google's AI-powered ad features to help optimize ad placements, timing, and creative variations.


We use AI tools to support our campaign management in several ways:

  • Monitoring performance metrics across multiple platforms
  • Identifying patterns and trends to inform strategy adjustments
  • Testing different creative variations based on audience response
  • Optimizing budget allocation to better-performing channels
Optimizing Ads through AI

This approach helps us be more responsive to campaign performance while making the most of our clients' marketing investments. By automating these monitoring and optimization processes, our team can focus more energy on strategic planning and creative development.

3. Optimizing Ads in Real Time

Campaign management is another area where AI has helped enhance our services. We use Meta Advantage+ and Google's AI-powered ad features to help optimize ad placements, timing, and creative variations.


We use AI tools to support our campaign management in several ways:

  • Monitoring performance metrics across multiple platforms
  • Identifying patterns and trends to inform strategy adjustments
  • Testing different creative variations based on audience response
  • Optimizing budget allocation to better-performing channels


This approach helps us be more responsive to campaign performance while making the most of our clients' marketing investments. By automating these monitoring and optimization processes, our team can focus more energy on strategic planning and creative development.

Real time Ads optimization using AI
Using AI in data analysis

4. Finding Insights in Marketing Data

AI has transformed how we approach data analysis at LOKAL. Instead of spending hours formatting reports, we use tools like Claude and ChatGPT to help us summarize campaign data, spot patterns, and generate actionable insights.


Our AI-supported analysis typically includes:

  • Bringing together data from various marketing platforms
  • Identifying meaningful patterns that might otherwise go unnoticed
  • Developing insights about what's driving performance changes
  • Translating technical findings into clear recommendations


This helps our team focus more on strategic decision-making instead of manual data processing, providing clients with clearer recommendations they can actually use.

Data insights and analysis using AI

4. Finding Insights in Marketing Data

AI has transformed how we approach data analysis at LOKAL. Instead of spending hours formatting reports, we use tools like Claude and ChatGPT to help us summarize campaign data, spot patterns, and generate actionable insights.


Our AI-supported analysis typically includes:

  • Bringing together data from various marketing platforms
  • Identifying meaningful patterns that might otherwise go unnoticed
  • Developing insights about what's driving performance changes
  • Translating technical findings into clear recommendations

This helps our team focus more on strategic decision-making instead of manual data processing, providing clients with clearer recommendations they can actually use.

How AI Changed the Way We Work

Since incorporating AI into our workflow, LOKAL has become significantly more agile. We can now experiment with more ideas in less time, letting us be more creative and responsive to client needs.


By automating repetitive tasks, our team has more space for strategic thinking and creative problem-solving. This shift has been essential to our growth as an agency.


We recognize that AI technology is constantly evolving, which is why ongoing learning is a cornerstone of our approach. Our team regularly completes new certifications and training through platforms like HubSpot, Google, and other industry leaders to stay at the forefront of AI applications in marketing.

Sharing What We've Learned

As we've developed our AI knowledge, we've also created training materials to help other businesses implement AI effectively. LOKAL now offers specialized AI training workshops designed for Philippine brands and marketing teams who want to get started with AI.


Our training programs include:

  • AI for Everyday Work: Learn how to leverage AI tools to enhance productivity, automate routine tasks, and work smarter. Master practical applications of AI that deliver immediate value.
  • Building Your Own AI Bots: Develop custom AI solutions tailored to your business needs. Learn to build, train and deploy AI bots that automate processes and enhance customer experience.
  • AI for Executives: Strategic overview of AI capabilities, use cases and implementation considerations. Learn to identify AI opportunities and lead AI transformation initiatives.


These programs combine practical knowledge with hands-on experience, ensuring participants can immediately apply what they've learned.

Marketing Forward

As AI reshapes marketing, we at LOKAL are embracing these tools while keeping our human-centered approach at the core of everything we do. By integrating AI thoughtfully into our workflows, we're able to deliver better results for our clients while creating more space for creativity and strategy within our team.


Our AI journey continues to evolve with each project and client challenge we tackle. By sharing both our successes and challenges, we hope to contribute to the collective understanding of AI's role in marketing.


We'd love to hear about your experiences with AI in marketing too. Whether you're just starting to explore these tools or looking to take your existing implementation to the next level, we're always open to exchanging ideas and building solutions that drive real results.

The Future of Marketing and AI

Marketing Forward

As AI reshapes marketing, we at LOKAL are embracing these tools while keeping our human-centered approach at the core of everything we do. By integrating AI thoughtfully into our workflows, we're able to deliver better results for our clients while creating more space for creativity and strategy within our team.


Our AI journey continues to evolve with each project and client challenge we tackle. By sharing both our successes and challenges, we hope to contribute to the collective understanding of AI's role in marketing.

AI reshaping Marketing

We'd love to hear about your experiences with AI in marketing too. Whether you're just starting to explore these tools or looking to take your existing implementation to the next level, we're always open to exchanging ideas and building solutions that drive real results.

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