Agency SEO · US retail
ConfidentialA US direct-to-consumer business, through an agency.
Sixty-four months of organic work. The client has never heard our name.
- ROI on organic spend
- 1,751%
- More organic conversions
- 98%
For agencies · Sydney and Manila, since 2017
Keep the client, the strategy and the invoice.
Hand us the work on your accounts. A senior strategist and specialists deliver it under your name, from USD 2,000 a month.
We never face your clients. Account protection is written into the agreement.
- 250+Organisations worked with since 2017
- 100%Philippine client retention since 2024
- USD 2,000Retainers from, per month
- Day 60Fit check, either side can call it
Selected work
Work we’ve done behind other names.
Direct client · 2024–2026
Hospitality Innovators, Inc.
Marketing across 16+ hotel properties. Direct client work, shown so you can see the team’s range.
- Lower total ad spend
- 41%
- More clicks
- 46%
- Lower Google CPC
- 61%
- Higher Google CTR
- 195%
Results from these engagements, not forecasts for your accounts. All the work ↗
The split
What does your agency hand to LOKAL?
You keep the client, the strategy and the invoice. We run the SEO, paid, AEO, site and AI work under your name.
You keep
- The client relationship and every conversation with them.
- The strategy for each client and the final say on what ships.
- The invoice and your resale price.
We run
- SEO, paid media, AEO, content, websites and tracking, under your name.
- The plan for the work in scope, owned by a senior strategist and approved by you.
- Reporting in your format, ready for your client meeting.
The work
Seven things you can hand over.
01
SEO ↗
Technical fixes, content briefs, on-page work and reporting, tied to the account’s commercial priorities.
02
Paid media ↗
Campaigns, landing-page requirements and measurement, decided together so budget follows the evidence.
04
Content ↗
Research, briefs, writing and editorial review in the client’s voice, with sources your team can check.
05
Websites and tracking ↗
Websites, landing pages, analytics, CRM and automation, connected from first visit to enquiry.
07
AI in the work ↗
AI inside the agreed marketing work, with people responsible for direction and review.
How it works
The first 30 days.
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Day one: one channel, one account.
We meet your team in your channel, confirm the first account and agree who approves work.
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By week two: the plan for the work.
The strategist reviews demand, conversion and retention, then writes the sequence and what should stop.
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Week three: specialists start.
Work ships against the plan. Your team reviews it in the same channel and presents it to the client.
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Every month: review and adjust.
What shipped, what moved and what changes next, in a reporting pack you can hand to the client.
The terms
What happens if it doesn’t work.
The boundaries are written before the first account starts. These are the ones agencies ask about.
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Your clients never hear our name.
We never face your clients. Your agency owns the relationship, the communication and the presentation of the work.
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Account protection in writing.
Registered accounts, no solicitation, one communication channel and a clean handover are in the agreement. Read the rules ↗
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No exclusivity. Your price is yours.
Keep the people and partners you already use. Set your resale price around your own advice and relationship.
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Six months, then monthly.
A day‑60 fit check looks at how the teams work together and whether the priorities still fit. Read pricing and scope ↗
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One retainer per partner.
From USD 2,000 a month, configured around your accounts and the services you hand over. Website builds are quoted separately.
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What we need from you.
One account brief, access to the accounts the first priority needs, and one internal channel for decisions.
Before the first account
Questions agencies ask.
What access does your strategist need?
We agree access to the accounts, reporting and existing plan before specialists start. You approve permissions and keep ownership. Bring the current priorities and the people who can approve work to the consultation.
How do we review the work together?
Your strategist maintains the agreed plan and priorities in your working channel. We review the reporting pack together, explain what changed and agree the next decisions before specialists start the next work.
Will LOKAL speak to our clients?
No. We work inside your agency and never face your clients. Your team owns the relationship, account communication and presentation of the work. The written protection rules make that boundary explicit before specialists begin.
Do we buy a retainer for each client?
The model is one retainer per partner, configured around your client work. We discuss the accounts, priorities and services together so the proposed configuration reflects the work your agency needs. Retainers start from USD 2,000 a month.
Who owns the strategy for each client?
You do. Your agency sets the strategy for each client. Our strategist owns the plan for the work we run inside it, using the commercial context you supply, and your team approves that plan before specialists start.
Do we have to work exclusively with LOKAL?
No. There is no exclusivity requirement. You choose the people and partners your agency needs. LOKAL’s responsibilities and boundaries are agreed for the work in scope, and your resale price remains your own decision.
How long is the initial commitment?
The initial term is six months, then monthly, with a day-60 fit check. That review looks at how the teams are working, the clarity of the priorities and any barriers to progress. Confirm the detailed terms in the written agreement.
Can an Australian agency work with the team?
Yes. LOKAL works across Sydney and Manila. Discuss your AEST requirements, account expectations and GST treatment during the consultation. Those details belong in the proposal so both teams know how the engagement will run.
Guides for agencies
Check the fit before you commit.
Compare A partner team or in-house? Management load, continuity and how your agency builds capability. Compare A partner team or freelancers? Where a coordinated team helps and what your own people still own. Compare Three partner models, compared. How each model changes the relationship, the responsibilities and the money. Compare Philippines, India or Eastern Europe? Compare the team, the working overlap and the account protection, not the geography. For your agency For SEO agencies. Technical, content and AI-search work under your agency’s plan. AI search AI search on agency accounts. How answer-engine work sits beside SEO in one account plan.
More guides For digital agenciesFor web-design agenciesFor PR firmsFor solo consultantsSEO team in the PhilippinesSEOReseller alternativeFATJOE alternativeAn alternative agency modelWhite Label AustraliaWhite Label Philippines
A useful first call
Bring one account and what it needs next.
Tell us what the account is trying to achieve and what is in the way. Thirty minutes with someone responsible for the work.
No finished scope needed. Sydney and Manila, since 2017.