The first 30 days
From your Slack to the first shipped work
Four steps, in order. Each one names what your agency approves before the next begins; after the first month, the last step repeats.
- Day one — in your Slack
- Introduce the strategist to your internal team. Confirm the first account, the business context and the person who can approve changes. You approve: the access we get.
- Week two — a full-funnel plan
- We audit demand, conversion and retention across what you have and write the plan and the priorities. The plan also names the work that should stop. You approve: the plan.
- Week three — specialist work starts
- Specialists do the agreed work with the strategist keeping it tied to the plan. You approve: each deliverable, in the internal channel, before it ships.
- Each month — review and improve
- Review what shipped and what the evidence shows, then agree the next priorities. A day‑60 fit check reviews the working relationship. You approve: next month’s priorities.