HII · 2024–2026
16+ hotel properties across the Philippines.
Paid media across the portfolio: one plan, one calendar, reporting the owners can read.
- Lower total ad spend
- 41%
- More clicks
- 46%
- Lower Google CPC
- 61%
- Higher Google CTR
- 195%
Multi-location evidence
41% less ad spend. 46% more clicks. 16+ hotels.
Two years of paid media across a Philippine hotel portfolio, with the period and limits attached to every figure.
Portfolio results · 2024–2026
Hospitality Innovators, Inc.
What did the hotel-group case produce?
Lower spend and more clicks across the HII portfolio between 2024 and 2026, from paid media run as one plan.
Each card below carries its figure, period and limit.
“Working with LOKAL has been such a delight. They provide market intelligence and actionable insights that help us make better decisions, faster. Their insights align our operations, sales, marketing, and revenue teams around a common commercial strategy, enabling us to respond quickly to market shifts and opportunities. Combined with their innovation and revenue-driving technology, LOKAL is a strategic partner in driving growth for HII and our managed properties.”
John CruzSVP Operations, Hospitality Innovators, Inc.
Hue Hotels · organic search
47% more organic clicks in one quarter.
Search Console clicks rose from 9,984 to 14,672, Q1 2026 against Q4 2025.
- Organic search clicks
- +47%
- Clicks in Q1 2026
- 14,672
Organic traffic, not bookings.
Hue Boracay · Google Ads
Cost per conversion down 63% in a month.
Conversions rose from 89 to 295 while the cost of each fell from ₱191.74 to ₱70.20, July against June 2026.
- Cost per conversion
- −63%
- Conversions in July 2026
- 295
A tracked conversion is not always a confirmed booking.
Fitness brand · anonymised
Organic traffic up 95% by building for a category.
A fitness brand inside a multi-location group built about ten pages for an emerging race-training category, May to August 2026, Metro Manila.
- Total organic search traffic
- +95%
- Organic visits now land on the category pages
- 1 in 6
Organic search only. Visibility and traffic, not enrolments. Brand identity withheld.
For the HII portfolio: read the figures together, less spend and more clicks at once. The case does not establish a booking or occupancy result.
What we ran
One plan across properties that do not share the same demand.
Account structures
One paid-media structure across the portfolio, with budgets set by property and season.
Local facts
Each property’s location, offer and audience kept accurate in the campaigns and the pages they land on.
Campaign calendars
One calendar for the group, with each property’s peaks and quiet periods marked on it.
Reporting
One pack a month: spend, clicks, CPC and CTR by property, with the decisions for the month ahead.
Read with the limits attached
- The hospitality evidence is direct work for the hotel group, not an agency partnership.
- Paid-media results cannot be relabelled as SEO, web design or AI-search performance.
Agency-partner evidence, including 1,751% ROI ↗All published work ↗How the hotel-group team is configured ↗
Before you cite the figures
Questions about using this evidence.
Are these agency-partner results?
No. The HII case is direct work across a hotel portfolio. Agency-partner evidence lives on the agency case page.
Do the figures describe bookings?
No. The published HII figures describe paid media in 2024–2026: ad spend, clicks, cost per click and click-through rate. They are not a booking count or an occupancy promise. The Hue and fitness figures are search traffic and tracked conversions, not bookings.
Can we use these figures in a proposal?
Only with the portfolio, channel and reporting window attached. Paid-media clicks are not SEO or AI-search results.
A useful first conversation
Bring the locations and the question your owners keep asking.
Tell us how many properties or units you run and what the owners keep asking.
Pricing is scoped on the conversation, and you do not need to arrive with a finished marketing plan.