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Sydney and Manila, since 2017

Local search · Philippines

Local search marketing in the Philippines.

People search on a phone for a business near them. We keep the profile, the map listing and the site details the same.

Google Business Profile, maps and the directories your customers already use.

Book a 30-minute consultation How it works ↓
Halftone illustration of stepping stones across a tidal flat to one orange shore hut
Run on the AI we built for ourselves.

The short answer

The phone result, near the business.

The profile, the map listing and the site details have to match.

This is not the same job as ranking the website for broader queries. Google decides the map pack. We can make the listing accurate and give the search a page to land on.

Selected record

Two organic search cases.

Search traffic for two different businesses. Not a map ranking, and not bookings.

Organic · May⁠–⁠Aug 2026

Anonymised

A fitness brand that built for a category, not a keyword.

About ten pages aimed at one emerging race-training category, for a fitness brand inside a multi-location group in Metro Manila. Search clicks to those pages rose 21× and impressions 31× per day.

Total organic search traffic, May to August 2026
+95%
Organic visits now land on the category pages, from under 1%
1 in 6

Organic search only. Visibility and traffic, not enrolments. Brand identity withheld.

Read the multi-location cases

Organic · Q1 2026

Direct client

Hue Hotels and Resorts

Organic search across the Hue portfolio.

Organic search clicks, Q1 2026 vs Q4 2025
+47%
Clicks in Q1 2026, up from 9,984
14,672

Search Console clicks: traffic, not bookings.

  • 250+Organisations served since 2017
  • 100%Philippine client retention since 2024
  • ~80%Of our own work runs on LOKI, our AI system

The work

What local search actually covers.

The customer is on a phone, near the business, deciding whether to come in.

  1. 01

    Google Business Profile

    Name, category, hours, photos and the services you actually offer. Kept current.

  2. 02

    Map listings

    The same business, found in Google Maps and the other map apps your customers use.

  3. 03

    Directories

    The Philippine directories in your category, with the same name, address and phone as the site.

  4. 04

    Pages for the places you serve

    One clear page where a local search should land, instead of a homepage that tries to be everywhere.

The boundary

Listings and the page they should open.

Local search is the nearby result. Site-wide SEO is a different scope.

In this engagement

  • Google Business ProfileName, category, hours and the services you actually offer.
  • Map listingsThe same business, on the map apps your customers use.
  • DirectoriesThe same name, address and phone as the website.
  • A landing pageOne page about that place, instead of a homepage that tries to be everywhere.

A different page

  • Digital marketingThe wider plan, when local search is one channel in it.
  • ReputationThe reviews people read after they find the listing.
  • Website designA new site, when the current pages cannot carry the local search.

Use this without hiring us

The facts that have to match.

Write them once. Check every listing against that list.

  1. 01

    The name

    The same words on the profile, the map and the website.

  2. 02

    The category

    What a customer would search, not an internal label.

  3. 03

    Hours and phone

    Current, and the same everywhere.

  4. 04

    The page

    The address a local search should open, with a way to enquire.

Halftone illustration of a signpost, one arrow in orange

How it starts

Four steps, then a monthly rhythm.

  1. 01

    List the locations

    Every place a customer might search for, and the details that must match.

  2. 02

    Fix the profile

    Category, hours and the facts a map result shows before the website does.

  3. 03

    Point the page

    The search lands on a page about that place, with a way to enquire.

  4. 04

    Report the change

    What the listing said before, what it says now, and what search did next.

  • Six-month first term, then monthly.
  • A fit check at day 60. Either side can say it is not working.
  • You own the accounts, the data and the work.
  • You approve what ships. A senior strategist owns the plan for the work we run.

Where to go next

The neighbouring work, when this page is not the whole job.

Guides

Neighbouring work

Common questions

Before the work starts.

Is this the same as SEO?

No. SEO is how the site ranks for the queries you care about. Local search is the map pack, the Business Profile and the listings around a place. A business often needs both. They are scoped separately when the jobs differ.

Can you guarantee the map pack?

No. We can make the profile accurate, keep the details consistent and give the search a page to land on. Google decides the pack.

Do you cover more than one location?

Yes. Each location keeps its own profile and its own facts. The plan says which locations are in scope.

What does it cost?

There is no published price. It depends on how many locations and whether the work includes the pages, not only the profiles. The consultation sets that before a proposal.

A 30-minute consultation

Bring the locations and the details customers should find.

Nothing to prepare. We work out whether this is the right next step.

Start with your email

We reply with a time. The scope comes after the call, not before it.

Enter your work email to continue.

We reply within one business day.