White-label PPC management
A senior LOKAL strategist owns the paid-search plan while specialists monitor queries, ads and budgets.
Your agency’s brand. Your client relationship.
Selected proof of work
Direct-client paid-media results, with the portfolio and account periods kept separate.
Direct client work
−41%
total advertising cost
Hospitality Innovators, Inc. · 16+ independent hotels
Portfolio results · 2024–2026
The portfolio also recorded 46% more clicks. Google Ads CPC fell 61% and CTR rose 195%. These are direct hospitality client results, not a white-label agency engagement.
LOKAL Proof of Work 2026, p. 4; published multi-location case.
Direct client work
−63%
cost per conversion
Hue Hotels Boracay · Google Ads
July 2026 vs June 2026
Reported conversions increased from 89 to 295 while cost per conversion fell from ₱191.74 to ₱70.20. A tracked conversion is not necessarily a confirmed booking.
LOKAL Proof of Work 2026, p. 5; monthly paid media report.
Historical results reported by LOKAL. Different accounts, scopes and timeframes; not forecasts.
The work in scope
A white-label PPC partner builds and manages paid-search campaigns inside the agency’s strategy, budget and approval rules.
LOKAL handles account structure, search-term control, pacing, testing, QA and reporting while the agency keeps the client and commercial decisions.
Campaign and ad-group structure, conversion checks, keyword and negative lists, audience settings, ad copy and extensions are prepared against the approved brief.
Spend, reach, search terms, disapprovals and material performance shifts are reviewed on the cadence agreed for the account—not discovered in the monthly deck.
Reports separate what happened, what we changed and what requires approval. Your account lead receives the evidence behind the recommendation.
When the click is doing its job but the page is not, we flag the message, tracking or conversion problem instead of tuning bids around a broken handoff.
From brief to review
The scope records media budget, billing owner, conversion actions, target geography and the limit beyond which written approval is required.
We check access, history, tracking, search terms and campaign constraints. Existing learning is not erased merely to make the account look tidy.
Pacing, queries, ads and experiments move through the account cadence. Urgent issues use the agreed escalation channel.
The agency receives a clean narrative, supporting tables and next decisions in its own reporting format.
Before we start
Yes. We audit the live structure and history first, then preserve useful learning while correcting tracking, query, structure and pacing problems in an agreed order.
Normally the client or agency pays the platform directly. The scope records the billing owner and separates media spend from LOKAL’s service fee.
We never face your clients. Your agency owns the relationship and communication; LOKAL prepares recommendations and reporting for your team to review and present.
We flag the limitation immediately, identify what can still be observed and scope the repair. We do not present unverified conversion data as a clean performance result.
Your next account
Tell us the client goal and where your team needs support. Start with a 30-minute consultation.
See pricing and scope ↗The brief
One account, a pitch or a gap in the team is enough to start.