Account build and repair
Campaign and ad-group structure, conversion checks, keyword and negative lists, audience settings, ad copy and extensions are prepared against the approved brief.
White-label PPC management
Paid search without the 8:17 a.m. budget surprise.
For agencies that can sell paid search but need a dependable pair of hands on the account every working week.
PPC does not fail politely at month end. A bad query, a rejected ad or a budget running hot needs someone to notice it while there is still time to act.
The short answer
What does a white-label PPC partner manage?
A white-label PPC partner builds and manages paid-search campaigns inside the agency’s strategy, budget and approval rules. LOKAL handles account structure, search-term control, pacing, testing, QA and reporting while the agency keeps the client and commercial decisions.
PPC does not fail politely at month end. A bad query, a rejected ad or a budget running hot needs someone to notice it while there is still time to act.
What reaches your client
The work between the media budget and the client meeting
Pacing and query control
Spend, delivery, search terms, disapprovals and material performance shifts are reviewed on the cadence agreed for the account—not discovered in the monthly deck.
Client-ready decisions
Reports separate what happened, what we changed and what requires approval. Your account lead receives the evidence behind the recommendation.
Landing-page feedback
When the click is doing its job but the page is not, we flag the message, tracking or conversion problem instead of tuning bids around a broken handoff.
Operating workflow
An account rhythm that notices trouble before month end
- 01
Confirm the money
The scope records media budget, billing owner, conversion actions, target geography and the limit beyond which written approval is required.
- 02
Audit before touching
We check access, history, tracking, search terms and campaign constraints. Existing learning is not erased merely to make the account look tidy.
- 03
Work the week
Pacing, queries, ads and experiments move through the account cadence. Urgent issues use the agreed escalation channel.
- 04
Explain the month
The agency receives a clean narrative, supporting tables and next decisions in its own reporting format.
What you can verify
Proof with the edges left on
Budget rule
Approval before expansion
The written scope says who may move spend, by how much and under what signal. The media account does not become a blank cheque.
Search terms
Waste is visible
Relevant and irrelevant demand is shown in the query review, together with the negatives and structural changes made.
Change log
A report with a memory
Material edits, tests and unresolved tracking issues remain traceable when a client asks why performance moved.
Before we start
The boundary is part of the service
- The agency or client owns the advertising account and media spend unless the signed scope states another arrangement.
- LOKAL does not guarantee cost per lead, revenue or platform approval.
- Budget increases, new markets and material offer changes require the named approver.
- Creative production, landing-page development and CRM repair are separate work unless included explicitly.
- Registered-account protection applies to every client and platform access provided by the partner.
Read the partner-protection rules before you register an account.
Questions agency owners ask before the first account
Can LOKAL work in an existing Google Ads account?
Yes. We audit the live structure and history first, then preserve useful learning while correcting tracking, query, structure and pacing problems in an agreed order.
Who pays the media bill?
Normally the client or agency pays the platform directly. The scope records the billing owner and separates media spend from LOKAL’s delivery fee.
Will you join client calls?
Only in the communication mode the partner selects. We can stay behind the account lead, provide call notes or join as a disclosed specialist.
What happens when tracking is unreliable?
We flag the limitation immediately, identify what can still be observed and scope the repair. We do not present unverified conversion data as a clean performance result.
A useful first call
Bring one account, one deadline and the part your team cannot absorb
We’ll review the brief before the call. You’ll speak with someone responsible for delivery, not a qualifier reading a script.