Owner map
Every question has an address
The brief records the intended page owner and why the answer belongs there, so pages stop competing with each other.
AEO Services Australia
What ChatGPT and Google tell your buyers.
Your buyers ask ChatGPT, Google and Perplexity before they call. AEO gives those systems a clear, evidenced answer of yours to find and cite.
Which Sydney firm handles this for mid-sized businesses?
One clear passage on your service page, with the evidence beside it, is what an answer system can find, cite and repeat.
What do AEO services actually change?
AEO turns the questions your buyers ask into evidence-backed answers on the pages that already own the decision.
We write those passages, place them where the decision is already being made, and record whether ChatGPT, Google and Perplexity find and cite them. The strategist owns the plan for that work; you approve it.
The work
Six pieces of work, each with an owner.
For Australian organisations with real expertise buried in vague service copy, scattered across pages or missing the evidence an answer needs.
- 01
Question and intent map
Definition, comparison, process, cost and risk questions, each assigned to the page that already owns the buyer’s next decision.
- Observed buyer language
- One page owner per question
- A commercial next step
- 02
Expert and evidence brief
The operating detail, source, limitation and approval behind an answer, collected before a writer turns it into confident prose.
- Named subject owner
- Primary evidence where it exists
- Claim and permission check
- 03
Answer passage editing
The direct answer sits under a useful question heading, followed by the explanation, example or table a reader needs to act.
- Complete first answer
- Plain Australian English
- A passage that survives extraction
- 04
Page and entity alignment
The passage is connected to the right service, organisation, author, proof and related page, on a page that crawls and renders cleanly and is the one canonical owner of its intent. Structured data describes those links; it does not invent authority.
- Clear entity references
- Crawl, rendering and canonical checks
- Appropriate schema only
- 05
Human page QA
The answer is read on the real page at desktop and phone sizes. It must stay readable, specific and useful without the heading stack around it.
- Mobile reading order
- Accessible media and alt text
- No answer hidden for machines
- 06
Repeat observation
The same questions are recorded after publication, with the exact cited source and framing beside the result. One favourable screenshot is not a trend.
- Fixed question panel
- Named, cited and recommended kept separate
- Source and competitor map
- Change annotations
What you can inspect
You can inspect the work before the result arrives.
Three records travel with every answer, so movement can be reviewed instead of reconstructed from screenshots.
Source line
Every material claim has a boundary
The answer record keeps its source, period, permission and limitation beside the copy that will be published.
Run log
Every observation keeps its context
The panel stores the question, system, date, cited URL and framing, so a change can be reviewed months later.
80% Of our own work runs on LOKI, our AI system
250+ Organisations worked with since 2017
100% Philippine client retention since 2024
How it runs
From a sales question to an approved answer.
Four steps, then a monthly panel.
-
Choose the questions
Search results, sales calls, support conversations and product knowledge point to the decisions worth answering, not every phrase a tool exports.
-
Assign the owner
Each question goes on the service, guide or comparison page that can answer it fully without splitting an existing query cluster.
-
Build and review
We interview your expert, verify the source, draft the direct answer and review the claim, the page and the next step together.
-
Publish and observe
The page ships, the change is annotated and the agreed question panel is repeated while normal traffic and enquiry measures continue.
Before the scope
What AEO is not.
- AEO is not a promise that an answer engine will cite, recommend or rank your company.
- A question heading and FAQ schema do not repair an unsupported, evasive or duplicated answer.
- Most questions should strengthen an existing page. We do not recommend one thin URL per question.
- Major development, original research, digital PR and third-party placements are scoped separately unless the proposal names them.
- Outputs vary by system, date, location and user context, so repeat observation reduces measurement noise but cannot remove it.
For agencies
Selling AEO to your own clients?
The same work runs under your agency’s name, with account protection in writing. Your clients never hear ours.
Common questions
Questions to settle before anyone buys a tool.
What is Answer Engine Optimisation?
Answer Engine Optimisation, or AEO, is the editorial and page-structure work that makes a useful answer easy to find, understand, extract and attribute. It starts with real buyer questions, then builds complete answers backed by evidence and connected to a clear company and service entity.
How is AEO different from AI SEO?
AEO is about the answer itself: the question, the passage, the evidence, the page and the next step. AI SEO is the wider system around it, including technical search health, entity clarity, source analysis and repeat visibility measurement. AEO can be one workstream inside a wider AI SEO programme.
Does every question need its own page?
No. Most questions belong as strong headings and complete answers on an existing service, guide or comparison page. A standalone page is justified only when it has distinct intent, enough independent value, unique evidence and a clear next step without competing with another page.
Can AEO guarantee a citation in ChatGPT or Google AI Overviews?
No. No agency controls what an answer system cites. We can improve the answer, the evidence, the entity signals and the source path, then observe a fixed panel over repeated runs. The report separates a mention, a cited URL and a recommendation rather than treating them as one result.
How do you measure AEO work?
The baseline records a fixed set of questions, markets and systems. Repeat observations record whether the brand is named, whether a URL is cited, how it is framed and which sources recur. Classic rankings, qualified visits and enquiries remain separate measures.
Is AEO the same as ChatGPT SEO?
No. ChatGPT SEO is usually a label for the wider AI SEO work: technical search health, one canonical page per intent, a clear organisation and service entity, and a map of the sources answer systems cite. This page scopes the answer layer inside that work. Where a site needs the wider system, the proposal names those workstreams separately.
Can LOKAL work with our existing SEO or content team?
Yes. The scope names who owns question research, subject-matter input, editing, technical changes, approval and reporting. Two teams publishing competing answers is worse than one clear owner publishing one.
Bring one question that matters
Show us the answer your market cannot currently find.
Send the page, question and evidence you have. We will identify the right next step.
The brief