For multi-location businesses · Sydney, since 2017
A senior strategist sets direction across your locations. Our team delivers the plan and shows what is working.
Hotel management companies · property managers · clinic groups · franchise and broker networks · law-firm groups
Selected work
41% less ad spend
The published HII case covers marketing across 16+ properties. Read the result with the portfolio scope and the work behind it.
“Their insights align our operations, sales, marketing and revenue teams around a common commercial strategy…”
One central direction
Your strategist sets one direction across locations. Specialists deliver the shared and location-specific work.
Your central team has to make decisions that work across locations with different needs. A senior LOKAL strategist joins that team to set the marketing direction: the audiences to reach, the priorities for each location and the measures that will show whether the work is helping. Our specialists deliver the agreed plan.
The work is configured across every property, clinic, member or unit. Shared standards keep the business recognisable, while the plan accounts for the location, service mix and demand each unit actually has. Your central team gets one place to discuss priorities instead of coordinating each marketing activity separately.
Start with the business question owners are asking. It may be where demand is coming from, why one location converts more enquiries, or which work should receive the next budget allocation. The strategist connects that question to a plan the team can deliver and a reporting pack the decision makers can read.
Direction first
Direction first.
Then the work. The strategist decides which services each location needs, in what order and why. Shared work belongs in the central plan; location-specific work gets the context it needs. Adding another location should prompt a deliberate decision about priorities, access and reporting.
The five services below are parts of that plan. Local visibility may be the first priority for one property while another needs better enquiry tracking or a clearer landing page. Your central team can see the reasoning, discuss the trade-offs and approve a sequence that fits the business.
Local visibility and useful website content planned across your locations, with shared standards and room for the different services, audiences and demand each location has.
Paid activity considered by location and business priority, with the landing pages and measurement needed to understand where the spend is helping.
Clear, consistent information about each property or unit so answer engines can understand the business, its services and the locations where it operates.
One approach to websites and landing pages, tracking and analytics, CRM and automation, with the local differences the enquiry journey requires.
AI for the central team’s everyday marketing work, with people responsible for the direction, the quality of the output and decisions across locations.
The first 30 days
The first month sets the working relationship, location priorities and route for decisions.
The first month establishes the working relationship and the priorities. Choose a central decision maker, gather the information for the first locations in scope and agree how location managers will provide context. This gives the strategist a practical starting point and gives your people a clear route for decisions.
Introduce the strategist to the central team and establish the working channel. Confirm the locations in scope, the person responsible for priorities and how local managers will contribute information without creating separate competing plans.
We audit demand, conversion and retention across what you have, and set the plan and the priorities. The plan distinguishes shared work from location-specific requirements and makes the dependencies visible before specialists begin.
The specialists begin the agreed work. Your central team has one route for approvals and questions, while the strategist keeps every task connected to the plan and identifies any local access or information needed to proceed.
Use one reporting pack to discuss what changed, what the evidence shows and what should happen next. The engagement starts with six months, then monthly, with a day-60 fit check on the working relationship and priorities.
Selected work
Read the published HII case with its portfolio scope and reported measures.
Hospitality Innovators, Inc. is the named multi-property case in LOKAL’s record. The published case covers marketing across 16+ properties and records 41% less ad spend. Read the full case for the work and the other reported measures; the figure belongs to that portfolio, not to every business considering this model.
A portfolio result is useful because it makes the coordination problem concrete. The central team needs a direction that can be applied across properties without pretending that every property has identical demand. The case gives you a starting point for discussing what is shared, what varies and what your own reporting needs to show.
LOKAL has worked with 250+ organisations since 2017 and has 100% client retention since 2024. The wider record includes Bang & Olufsen, Armani Casa, Fendi Casa and Minotti. These organisations provide context for the team’s work; the HII case is the specific multi-property evidence to examine here.
Named organisations across LOKAL’s company history. The case pages carry the scope behind each result.
Your central team
Bring the locations in scope, the business question and the differences between each site.
Bring a list of the locations in scope and the business question you want the marketing to answer. Identify where the offer, audience or operating conditions differ. The strategist needs those differences early, along with any shared brand standards and commitments already made to owners or members.
Choose one central person who can confirm priorities and approvals. Location managers can contribute knowledge of their own property, clinic or unit, but the team needs a clear route for decisions that affect the whole business. Agree how local requests reach the central plan and how urgent changes are handled.
Share access to the accounts, websites and measurement needed for the first agreed priorities. If ownership or access is unclear, identify who can resolve it. Also bring the reporting your owners already receive: understanding the questions it leaves unanswered is a useful first step toward a more useful reporting pack.
Accounts and reporting
Your business owns the accounts. Agree who approves changes and where important decisions are recorded.
Your business owns the accounts. Access should let the team do the agreed work while keeping the central team able to inspect and manage its marketing assets. Establish who approves account changes and where important decisions are recorded before specialists begin.
One reporting pack connects the central plan to the locations in scope. It should make the work completed, the evidence and the next decisions understandable to the people responsible for the business. Agree which measures matter to owners and which details the central team needs to manage the work.
Shared reporting does not mean concealing differences. A property with seasonal demand, a clinic with a different service mix or a unit with an access problem needs that context alongside its numbers. The strategist uses the review to explain those differences and recommend where the next effort should go.
The LOKAL AI practice
Before the first locations
These answers explain how the team works and how a multi-location engagement starts.
These answers describe how the team is configured and how the engagement starts. Use the consultation to discuss your locations, decision process and reporting requirements so the scope reflects the business you actually run.
We agree access to the accounts, reporting and existing plan before specialists start. You approve permissions and keep ownership. Bring the current priorities and the people who can approve work to the consultation.
Your strategist maintains the agreed plan and priorities in your working channel. We review the reporting pack together, explain what changed and agree the next decisions before specialists start the next work.
The model is for hotel management companies, property managers, clinic groups, franchise and broker networks, and law-firm groups with a central team coordinating marketing across properties, clinics, members, offices or units. We configure the scope around the business and the locations it needs to support. Travel businesses use the Philippine travel pages, not a family page.
The strategist sets one direction with room for local differences. A location’s audience, services and current needs influence its priorities. Shared standards and reporting keep the work connected without requiring every unit to receive an identical production list.
Your business owns the accounts. We agree the access and approvals needed for the work in scope, with your central team able to inspect the assets and decisions. Resolve any unclear ownership or access during the initial planning work.
One reporting pack connects the work to the agreed measures and the next decisions. Agree what owners need to understand and what the central team needs to manage. Keep location differences and operating context alongside the figures so the review supports a useful decision.
Multi-location pricing is scoped on the consultation around the locations, priorities and work the team will run. The initial term is six months, then monthly, with a day-60 fit check. The written proposal sets out the configuration and terms for your business.
Yes. The LOKAL AI practice is a separate path for building capability through Training, the Blueprint, the Program and Run. Bring one everyday workflow your central team wants to improve, and we can discuss what support fits the people responsible for it.
Guides from the team
Start with the material closest to your business, then bring the unresolved question to a consultation.
Family pages describe the operating model for a central team. Philippine ranking pages keep their search job. Use both when the work is Philippine and multi-site.
One marketing team across a hotel portfolio, with the HII case as the published multi-property record.
Shared standards, local listing context and one reporting pack for the central team.
Accurate location and service facts across clinics, with one plan for the group.
Shared brand standards, local member context and one reporting pack for the network.
Practice-area and office pages under one central plan, with professional-conduct limits kept with the firm.
The HII paid-media case, with channel, period and limits attached.
The ranking Philippine hotel-marketing page. Keep it for Philippine search.
The ranking Philippine real-estate marketing page.
The ranking Philippine healthcare marketing page.
The ranking Philippine law-firm marketing page.
Philippine travel marketing. Travel does not have a family page.
Use the guides to identify one everyday workflow worth improving.
AI, ecommerce, hotel and agency reading in one hub. Insights is the article index.
Philippine services and industry pages, kept on their ranking URLs.
A useful first conversation
Bring the number and type of locations, your central team’s role and the question owners keep asking.
Bring the number and type of locations, the central team’s current responsibilities and the question owners keep asking. In a 30-minute consultation, we will discuss the priorities, what a team would need to run and the next step. Multi-location pricing is scoped on that conversation; you do not need to arrive with a finished marketing plan.