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Sydney and Manila, since 2017

For PR firms

The story landed. Now make the authority findable.

For communications firms whose clients increasingly ask what earned coverage changes in search and AI answers.

Your agency keeps the client and the strategy. We do the work under your name.

Book 30 minutes How it works ↓
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Run on the AI we built for ourselves.

The short answer

Can a PR firm add SEO or AI-search support?

Yes. A PR firm can add technical search, owned content and AI-search source work while keeping the communications strategy and the client.

A strong placement can influence reputation and discovery, but it is not automatically a ranking, citation or lead. The scope separates earned coverage from owned-page changes, connects the source, entity and owned pages, and reports what moved without claiming one placement caused it.

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Work and research

The evidence a PR client can weigh.

Our agency-partner work beside published research on AI referrals. The study is not a result of our work.

SEO · 64 months

Confidential

A US direct‑to‑consumer business, through an agency.

Organic work under the agency’s name. The client has never heard ours.

ROI on organic spend
1,751%
More organic conversions
98%

One engagement’s reported results, not a forecast.

Read the agency case

Study · 2026

Research

Guests who arrive from AI assistants stay longer.

A channel comparison across roughly 2.5 million hotel sessions.

Engagement rate, AI-assistant referrals
85.2%
Engagement rate, organic search
77.3%

AI referrals were under 0.1% of sessions. Not a result of our work.

Read the research
  • 250+Organisations worked with since 2017
  • 100%Philippine client retention since 2024
  • ~80%Of our own work runs on LOKI, our AI system

Use the placement as evidence, not magic dust.

Relevant coverage may strengthen the source environment around a company, person or topic.

Its value depends on what the page says, whether it remains accessible and how owned assets connect to it.

LOKAL maps the entity, cited sources and owned-page gaps, then turns the useful actions into a backlog the PR team can explain.

Let each discipline keep its honest verbs.

PR earns attention and third-party coverage.

SEO improves discoverability and site understanding. AI-search work observes answer systems and the sources they select. The account is stronger when those jobs cooperate without collapsing into one inflated claim.

The PR firm keeps the narrative and relationship. LOKAL delivers the agreed technical and content work to the firm’s team, under the firm’s name, and never faces its clients.

Before you choose

Criteria that survive the sales call.

Use these tests on the work in front of you, not on a generic list of services.

  1. Source relevance

    The coverage is genuinely connected to the entity and buyer question, not merely a domain metric on an unrelated page.

  2. Owned-page readiness

    The client has a canonical page capable of carrying the answer, evidence and conversion handoff.

  3. Measured language

    Reports separate placement, indexation, ranking, citation and pipeline instead of implying a single causal chain.

  4. Clear client roles

    Communications advice remains with the PR lead; technical and search decisions have their own accountable owner.

Read the edges

Limitations.

  • LOKAL cannot guarantee that a search or answer system will cite a particular publication or page.
  • The service does not replace media relations, crisis advice or the PR firm’s editorial judgement.

Our terms

The terms this page relies on.

Next

Scope, proof and the next useful question.

Compare the scope, working process and supporting evidence.

Services

  • Content work See how expert evidence becomes a sourced owned page.
  • AI-search work Inspect the query panel, source map and citation record.

Proof and operating rules

  • Operating proof Review the exact context attached to LOKAL evidence.
  • Partner protection Read how client ownership, communications and public case use are controlled.

Common questions

Questions worth settling first.

Pressure-test the decision on one real account.

Can you report AI citations to our PR client?

Yes, against an agreed fixed query set and repeat-run method. A citation observation is recorded separately from a recommendation or a lead.

Do you place media coverage?

Not in this scope. The PR firm owns earned-media strategy and relationships; LOKAL supports the technical, owned-content and source-analysis work around it.

Can one article guarantee a ranking lift?

No. Search movement has multiple inputs, and a single placement should not be sold as a deterministic ranking intervention.

Do we have to work exclusively with LOKAL?

No. There is no exclusivity requirement. You choose the people and partners your agency needs, and the written arrangement defines the work and the account-protection rules.

Who sets the resale price?

Your agency does. LOKAL works on one retainer per partner, from USD 2,000 a month. What you charge your client is yours to decide.

Can we start with one account?

Yes. One real account shows the brief, review and communication load before either side commits to more. The first term is six months, then monthly, with a day-60 fit check.

Pressure-test it on real work

What would you hand over first?

Tell us what is already promised, who owns the client and where the work needs help. Thirty minutes with someone responsible for the work.

The brief

Enter your work email to continue.

We reply within one business day.