LOKAL Book a consultation
Embedded marketing teamsSydney and Manila, since 2017

The senior marketing team you need, inside your team.

A senior strategist sets your marketing direction. Specialists and our own AI deliver the work.

In your Slack from day one. For agencies, under your brand. For multi-location businesses, across every property, clinic or unit.

Run on the AI we built for ourselves.

What you get

Direction first. Then the work.

One strategist connects the plan, the specialists and the AI to the decisions your business needs to make.

01 Direction

Your marketing plan

A senior strategist owns your marketing plan: the full funnel, the priorities, the budget, what to stop. You get the thinking before you get the hands.

See how the plan starts ↗

02 The work

The specialists

Specialists ship the plan: SEO · Paid ads · AEO · Technical marketing · AI

See the services ↗

03 The AI

LOKI

LOKI runs ~80% of our own services, so senior time goes on judgement, not production.

See LOKI at work ↗

“…market intelligence and actionable insights that help us make better decisions, faster.”

John Cruz — SVP Operations, Hospitality Innovators, Inc.

Who the team is for

One team. Two ways to work together.

Choose the working relationship that matches your team. The direction comes first in both.

Agencies

A senior strategist and specialists work inside your agency, under your brand. We never face your clients. One retainer per partner, from USD 2,000 a month.

You bring the account context and the relationship. Your strategist sets the priorities across the work and puts the right specialists on the plan. Your team has one place to brief, review and ask what happens next.

See the agency retainer ↗

Multi-location businesses

One marketing team configured across every property, clinic, member or unit, with one reporting pack your owners can read.

Your central team sets the business context. The strategist turns it into shared priorities and location-specific work, so decisions about demand, conversion and retention connect across the business.

See the embedded team ↗

The first 30 days

How the team gets to work.

The first month connects the business question to a plan, the people delivering it and a regular review.

  1. 01

    Day one — in your Slack.

    Meet your strategist, share access and agree who makes decisions. We start with your existing work, the people responsible for it and the questions your team needs answered.

  2. 02

    By week two — a full-funnel plan.

    We audit demand, conversion and retention across what you have, and set the plan and the priorities.

  3. 03

    Week three — the work starts.

    Specialists begin the agreed work. Your strategist keeps the tasks connected to the plan, brings decisions to you and makes the next priorities clear.

  4. 04

    Month by month — review and improve.

    Review what shipped, what changed and what should happen next. The initial term is six months, then monthly, with a day-60 fit check.

Agencies: the first account ↗ Multi-location: the first locations ↗

Selected work

The team, put to work.

Two working relationships and the system we use ourselves.

Selected work

Hospitality Innovators, Inc.

41%

Less ad spend across HII’s portfolio of 16+ properties, 2024–2026. See the published marketing case.

See the case ↗

Selected work

Agency partner

1,751%

ROI on organic spend over 64 months. The agency relationship is confidential; the result is reported with its scope.

See the case ↗

Selected work

LOKI

~80%

Of LOKAL’s own services delivered by our own AI. The internal system had 433 tools and 19 skills in July 2026.

See the case ↗

The people

The people behind your strategist

Marketing direction and specialist work sit with a named team. Meet the founder and read the record behind the AI practice.

Joshua Pielago

Joshua Pielago

Founder

Ramon King III

Ramon King

Co-Founder & Managing Director

CJ Masungsong

CJ Masungsong

Marketing Director

Read the team’s background ↗

In good company:

  • Aboitiz
  • ABS-CBN
  • Alino Hotel
  • Alveo
  • Aurora Subic
  • Awaken
  • Ayala Land
  • Bang & Olufsen
  • bulthaup
  • Casa Milano
  • Club Nalu
  • Coca-Cola
  • Costa Solana
  • Dedon
  • EssenceMediacom
  • Gaggenau
  • Great Deals
  • Harvest Hotel
  • Hospitality Innovators, Inc.
  • Hue Hotels and Resorts
  • Jollibee
  • JTI
  • Knoll
  • Minotti
  • Mobile Legends
  • Monde Nissin
  • P&G
  • Picasso Boutique Serviced Residences
  • PLDT
  • Power Mac Center
  • SMDC
  • The Belamy House
  • Uber
  • Unilab
  • WPP

Guides from the team

Guides for the decisions ahead.

Read a practical guide before you brief the team.

All guides ↗

Four collections in one place: AI, ecommerce, hotel marketing and agency operating notes. Insights is the article index, not this hub.

AI guides ↗

Practical reading for people choosing AI tools, learning how to use them and deciding what to put into everyday work.

E-commerce guides ↗

Store setup, marketplaces, payment methods and customer behaviour for people building an e-commerce business in the Philippines.

Guides for agencies ↗

How to choose a team, prepare a brief and keep responsibility clear when specialists work under your agency’s brand.

Common questions

Before we talk.

What the team owns, how the relationship works and where to start.

Who does LOKAL work with?

We work with agencies and multi-location businesses that need senior marketing direction and a team to deliver it. For agencies, we work under your brand and never face your clients. For hotel groups, property managers, clinic groups and other multi-location businesses, one plan connects the central team with each location. Organisations developing their own AI capability can start with the AI practice ↗.

Do you work outside the Philippines?

Yes. LOKAL works across Sydney and Manila, and supports teams outside the Philippines. We agree the shared schedule, communication channel and approval process around the people making decisions. Your strategist sets the marketing priorities with your business context in view, and the specialists deliver the agreed work. Meet the team ↗

Do you replace an existing agency, or work alongside?

We can work alongside your existing agency or internal team. We begin by identifying who owns the marketing plan, which responsibilities are already covered and where direction or specialist support is needed. Your strategist connects the agreed work rather than duplicating it. If you are an agency, the relationship stays yours and our work stays under your brand. See the agency model ↗

What does an engagement actually look like?

Your strategist joins your working channel from day one. We review the existing work and audit demand, conversion and retention. By week two, there is a full-funnel plan and priorities; specialists start in week three. Each month, we review what shipped, what changed and what comes next. The initial commitment is six months, followed by monthly terms, with a day-60 fit check. Read the first 30 days ↗

How long until we see results?

The first month establishes the plan, the starting measures and the work to begin. Business results depend on your starting position, channels, budget, market and the changes we agree to make. We set milestones for the work and review outcomes against the starting position, so you can see what changed and decide what to do next. We do not promise a fixed date for rankings, bookings or revenue.

Who owns the work, the data and the accounts?

Your business keeps ownership of its accounts, data and the work produced for the agreed engagement. For an agency, the client relationship and brand remain yours. We agree access, responsibilities and handover arrangements at the start, including any third-party software or licences needed for the work. Read the account-protection rules ↗

Why not just hire in-house?

Hiring in-house can be the right choice when you have a clear role and enough continuing work for it. An embedded team gives you a senior strategist and the specialists needed for the agreed plan, with the team configured around that work. We can also support the people you already employ. The consultation helps identify whether you need a hire, more direction or specialist support across several disciplines.

How is this different from an agency retainer?

The starting point is responsibility for the marketing plan. A senior strategist sets the priorities across demand, conversion and retention, then puts the right specialists on the work. We work in your communication channel with one plan and a review schedule. For agencies this happens under your brand; for multi-location businesses the plan connects central decisions with the needs of each property, clinic or unit.

Do you guarantee results?

We agree the scope, responsibilities, work milestones and measures of success. We do not guarantee a search ranking, an AI recommendation or a revenue outcome. Those depend on factors beyond the team’s control as well as the work itself. Your strategist makes progress and trade-offs visible, reviews the evidence with you and adjusts the plan when the results call for a different decision.

Why 100% client retention since 2024?

That figure describes LOKAL’s client retention since 2024; it is not a lifetime rate or a promise about future engagements. The work is organised around a named strategist, agreed priorities and regular review. The figure alone does not establish why each client stayed. Use the consultation to understand the working relationship and whether it fits your team. Read the company record ↗

How does LOKAL measure success?

We start with the business decision and agree measures across demand, conversion and retention. Your strategist connects work measures with outcomes such as qualified enquiries, bookings, sales or repeat business, according to the engagement. Reports show the starting position, the work completed and what changed. For multi-location businesses, one reporting pack lets the central team and owners compare the work across locations.

How do I get cited by ChatGPT, Perplexity and Google AI Overviews?

Start with clear, accurate information about your business, products and services. Your strategist decides where AI search belongs in the marketing plan. Specialists review content, structured data and relevant third-party evidence, then monitor how the business appears in answers. AEO is part of the work when it serves the plan; no team can guarantee that a platform will cite you. See the AEO service ↗

What is an embedded marketing team?

An embedded marketing team is a senior strategist who owns your marketing plan, plus the specialists who deliver it inside your team. Your strategist sets the priorities across the full funnel, the budget and what to stop. Specialists carry out the agreed SEO, paid ads, AEO, technical marketing and AI work. You get the thinking before you get the hands. See the services the team runs ↗

Where is the team based, and when do we work?

LOKAL works across Sydney and Manila. We agree the shared schedule, communication channel and review rhythm with you at the start. An Australian agency can arrange account work around its working day; a multi-location business can coordinate approvals through its central team. Tell us who needs to join the decisions so we can set a schedule that works for them. Meet LOKAL ↗

How does it start, and what does it cost?

Start with a 30-minute consultation. We discuss your team, the work already running and the decisions that need support. Agency retainers start from USD 2,000 a month, with one retainer per partner configured around the account work. Multi-location work is scoped in the consultation. The initial commitment is six months, followed by monthly terms, with a day-60 fit check. See how agency pricing works ↗

Your next step

Tell us where your team needs support.

Start with your email. We’ll arrange 30 minutes to talk through your marketing and where you need help.

Enter your work email to continue.

We reply within one business day.