White-label reporting
Give clients a reporting pack that explains performance, tracking context, completed work and the decisions ahead.
Your agency’s brand. Your client relationship.
Selected proof of work
Examples of the measures we report. Reporting documents performance; it does not cause it.
Direct client work
+47%
organic search clicks
Hue Hotels · organic search
Q1 2026 vs Q4 2025
Google Search Console clicks increased from 9,984 to 14,672. This measures organic search traffic, not bookings or revenue. It is part of a wider hotel search programme.
LOKAL Proof of Work 2026, p. 6; HII organic performance report.
Direct client work
−41%
total advertising cost
Hospitality Innovators, Inc. · 16+ independent hotels
Portfolio results · 2024–2026
The portfolio also recorded 46% more clicks. Google Ads CPC fell 61% and CTR rose 195%. These are direct hospitality client results, not a white-label agency engagement.
LOKAL Proof of Work 2026, p. 4; published multi-location case.
Historical results reported by LOKAL. Different accounts, scopes and timeframes; not forecasts.
The work in scope
A useful white-label report reconciles the agreed data sources, states their limits, records the work completed and turns movement into decisions.
LOKAL prepares branded reporting in the agency’s format, with the agency retaining the client narrative and final approval.
Before the first report, we agree with your team the source systems, reporting window, conversion definitions, attribution limits and which numbers are fit for client use.
The agency receives a structured narrative with performance, completed work, exceptions, next actions and the supporting detail its client expects.
Material interventions, approvals, tracking changes and unresolved questions travel with the report instead of disappearing between months.
We prepare speaking notes, likely questions and technical explanations for your agency’s monthly calls or quarterly reviews. Your team presents the work and brings follow-up questions back through the internal channel.
From brief to review
We agree what each KPI counts, which platform owns it and where source disagreements will be disclosed.
Anomalies, broken tracking and material gaps are flagged before a neat narrative is placed over them.
Each section states the observation, relevant intervention and next action rather than narrating every chart.
Approved reports, source notes and decisions remain findable for renewal, handover and the next analyst.
Before we start
Yes. We map the required data, commentary and decision sections into the agency’s format and flag any field that cannot be supported consistently.
We agree the format and sources with your team first. Each month we deliver a branded pack that connects the data, the work completed and the decisions ahead, ready for your team to review and send.
We never face your clients. Your agency owns the relationship and communication; LOKAL prepares recommendations and reporting for your team to review and present.
We document the definitions and source differences, select the agreed reporting owner where appropriate and avoid blending figures that do not measure the same thing.
The account records platform and report access by role. The agency approves the client distribution list, while LOKAL keeps only the access needed for production, QA and the agreed reporting window.
Your next account
Tell us the client goal and where your team needs support. Start with a 30-minute consultation.
See pricing and scope ↗The brief
One account, a pitch or a gap in the team is enough to start.