Sydney and Manila, since 2017

LOKAL in the Philippines

Marketing teams and AI in the Philippines.

A senior strategist sets the direction. Our team delivers the plan across marketing services and AI.

For agencies, multi-location businesses and Philippine teams choosing where to begin.

Book a 30-minute consultation Find the service or guide ↓

Run on the AI we built for ourselves.

One firm, two offices

Sydney and Manila, working together.

LOKAL was founded in December 2017 and works across its Sydney and Manila offices.

The firm has worked with more than 250 organisations since 2017. Sydney is the main office. Manila is the Philippines office. These pages bring our Philippine work into one place.

Start with the relationship you need. An agency retainer ↗ provides a strategist and specialists under your brand. An embedded multi-location team ↗ connects the central plan with work across properties, clinics or units. The LOKAL AI practice ↗ supports your team with training, planning and useful workflows.

Direction comes first. Then the work starts. Your strategist decides which services belong in the plan and in what order. The consultation connects each service to the choice your organisation must make.

Read about LOKAL ↗

Two-ink illustration of Philippine hospitality and the team around it — Manila is the Philippines office. The ranking pages below keep that job.

Services in the Philippines

Find the work your team needs.

Each page keeps its Philippine context. The Services hub ↗ shows how five services connect to one marketing plan.

Digital marketing ↗

Connect the marketing plan across demand, conversion and retention, with priorities for the Philippine business.

Web design services ↗

Scope a working website around its audience, content, enquiries and the people maintaining it.

Local search marketing ↗

Help people find accurate information when they search for a business or a particular location.

Email marketing ↗

Connect email work to the customer relationship, the agreed message and the next action.

Digital public relations ↗

Build trust and visibility through digital public relations.

Influencer marketing ↗

Set the audience, the brief and the responsibilities behind work with creators and their communities.

Reputation management ↗

Understand the work around the business’s public information, reviews and response responsibilities.

Brand reputation in the Philippines ↗

Plan how your team will monitor, protect and improve its public reputation.

HubSpot ↗

Connect marketing and customer information through the existing HubSpot service scope.

AI SEO Philippines ↗

Make the business’s information clear and accessible for the questions people ask AI answer systems.

AI visibility audit ↗

Begin with a defined question set and a review of the evidence about current AI visibility.

Agency SEO team ↗

Work with Philippine SEO specialists and a senior strategist under your agency’s brand.

Digital marketing training ↗

Help the team develop the practical marketing skills required by its working responsibilities.

Sales training ↗

Prepare your sales team, goals and learning brief for practical training.

Product management ↗

Connect product decisions with customer needs, the business context and a plan for the work.

Executive recruitment ↗

Plan a leadership search with a retained recruitment team in the Philippines.

Smart hiring in the Philippines ↗

Compare hiring approaches before deciding what support the business needs.

Co-working and private offices in Makati ↗

Find a Makati workspace that fits your team and office needs.

E-commerce

Build and market an online store.

Start with a service page for store work. Use the guides for help with a specific setup or operating choice.

E-commerce Philippines ↗

Build and market an online store in the Philippines.

E-commerce SEO ↗

Connect store pages and product information to the searches customers make before buying.

Shopify website design ↗

Scope a Shopify store around the products, buying journey and operating requirements.

Shopify partner Philippines ↗

Choose the next Shopify step for your store.

Philippine industries

Ranking pages keep their Philippine job.

These URLs stay Philippines pages. Use them for Philippine search. A group coordinating several locations also has a family page under multi-location teams.

Hotel marketing ↗

Philippine hotel marketing: demand, discovery and the booking journey. Groups also have a family page.

Real estate marketing ↗

The ranking Philippine real-estate marketing page. Property managers also have a family page.

Healthcare marketing ↗

The ranking Philippine healthcare marketing page. Clinic groups also have a family page.

Law firm marketing ↗

The ranking Philippine law-firm marketing page. Multi-office groups also have a family page.

Travel marketing ↗

Philippine travel marketing. Travel does not have a family page.

For a single hotel looking at the guest-facing product, visit Ely for hotels ↗.

Across locations

Family pages for a central team.

These are new URLs. They do not replace the Philippine ranking pages above.

Hotel management companies ↗

One marketing team across a hotel portfolio, with the HII case as the published multi-property record.

Property managers ↗

Shared standards, local listing context and one reporting pack for the central team.

Clinic groups ↗

Accurate location and service facts across clinics, with one plan for the group.

Franchise and broker networks ↗

Shared brand standards, local member context and one reporting pack for the network.

Law-firm groups ↗

Practice-area and office pages under one central plan.

Evidence: multi-location case studies ↗. Door: all multi-location teams ↗.

Training

Help your people use the tools.

Bring the audience, their access and real work to practise. Connect the session to a useful next task.

Read the detail before you begin.

The guide collections keep related articles together so you can follow a topic beyond one page.

Where does your team need direction?

Tell us about the business, the work already running and the decision ahead. We reply within one business day.

Read about life at LOKAL ↗. For the team’s office and contact details, see Contact LOKAL ↗.