Sydney and Manila, since 2017

LOKAL in the Philippines

Marketing teams and AI in the Philippines.

Hand us the work. A senior strategist and specialists deliver it across marketing and AI, from Sydney and Manila.

For agencies, multi-location businesses and Philippine teams choosing where to begin.

Book a 30-minute consultation Find the service or guide ↓

Run on the AI we built for ourselves.

One firm, two offices

Sydney and Manila, working together.

LOKAL was founded in December 2017 and works across its Sydney and Manila offices.

The firm has worked with more than 250 organisations since 2017. Sydney is the main office. Manila is the Philippines office. These pages bring our Philippine work into one place.

Start with the relationship you need. An agency retainer ↗ provides a strategist and specialists under your brand. A multi-location team ↗ runs the central plan across properties, clinics or units. The LOKAL AI practice ↗ supports your team with training, planning and useful workflows.

Read about LOKAL ↗

Halftone illustration of the Manila business district skyline beside two colleagues working at laptops, joined by an orange dotted arc — Our Manila office, working with the Sydney team.

Services in the Philippines

Find the work your team needs.

Each page keeps its Philippine context. The Services hub ↗ shows how five services connect to one marketing plan.

Digital marketing ↗

Connect the marketing plan across demand, conversion and retention, with priorities for the Philippine business.

Web design services ↗

Scope a working website around its audience, content, enquiries and the people maintaining it.

Local search marketing ↗

Help people find accurate information when they search for a business or a particular location.

Email marketing ↗

Connect email work to the customer relationship, the agreed message and the next action.

Digital public relations ↗

Earn coverage and links from Philippine publications that search engines and AI answers both draw on.

Influencer marketing ↗

Set the audience, the brief and the responsibilities behind work with creators and their communities.

Reputation management ↗

Monitor reviews and mentions, answer them well and keep your public listings accurate.

Brand reputation in the Philippines ↗

Plan how your team will monitor, protect and improve its public reputation.

HubSpot ↗

HubSpot setup, migration and automation, with marketing and sales working from one record.

AI SEO Philippines ↗

Make the business’s information clear and accessible for the questions people ask AI answer systems.

AI visibility audit ↗

Begin with a defined question set and a review of the evidence about current AI visibility.

Agency SEO team ↗

Work with Philippine SEO specialists and a senior strategist under your agency’s brand.

Agency marketing team ↗

A Philippine team supporting agencies worldwide, under your brand.

Digital marketing training ↗

Help the team develop the practical marketing skills required by its working responsibilities.

Sales training ↗

Prepare your sales team, goals and learning brief for practical training.

Product management ↗

Connect product decisions with customer needs, the business context and a plan for the work.

Executive recruitment ↗

Plan a leadership search with a retained recruitment team in the Philippines.

Smart hiring in the Philippines ↗

Compare hiring approaches before deciding what support the business needs.

Co-working and private offices in Makati ↗

Find a Makati workspace that fits your team and office needs.

E-commerce

Build and market an online store.

Start with a service page for store work. Use the guides for help with a specific setup or operating choice.

E-commerce Philippines ↗

Build and market an online store in the Philippines.

E-commerce SEO ↗

Connect store pages and product information to the searches customers make before buying.

Shopify website design ↗

Scope a Shopify store around the products, buying journey and operating requirements.

Shopify partner Philippines ↗

Build, migrate or grow a Shopify store with a team that also runs its marketing.

Philippine industries

Marketing for Philippine industries.

Each page covers the work for one Philippine industry. Groups with several locations will find their page in the next section.

Hotel marketing ↗

Demand, discovery and the direct-booking journey for Philippine hotels and resorts.

Real estate marketing ↗

Websites, search and listings for Philippine developers, brokers and agencies.

Healthcare marketing ↗

Search, map and website work that helps patients find the right clinic.

Law firm marketing ↗

Practice-area pages, search and directory listings for Philippine law firms.

Travel marketing ↗

Search, social and paid campaigns for Philippine travel and tour businesses.

For a single hotel looking at the guest-facing product, visit Ely for hotels ↗.

Across locations

For groups with several locations.

One plan from the central team, delivered across every property, clinic, office or unit.

Hotel management companies ↗

One marketing team across a hotel portfolio, with the HII portfolio as the published case.

Property managers ↗

Shared standards, local listing context and one reporting pack for the central team.

Clinic groups ↗

Accurate location and service facts across clinics, with one plan for the group.

Franchise and broker networks ↗

Shared brand standards, local member context and one reporting pack for the network.

Law-firm groups ↗

Practice-area and office pages under one central plan.

See the multi-location case studies ↗ or how the team works across locations ↗.

Training

Help your people use the tools.

Bring the audience, their access and real work to practise. Connect the session to a useful next task.

Read the detail before you begin.

The guide collections keep related articles together so you can follow a topic beyond one page.

Tell us the work you want to hand over.

Tell us about the business, the work already running and the decision ahead. We reply within one business day.

Read about life at LOKAL ↗. For the team’s office and contact details, see Contact LOKAL ↗.