Digital PR in the Philippines

At LOKAL, we:

• Create SEO-focused content: We craft press releases, blog posts, and media features that are optimized for search engines, boosting your online visibility.
• Secure media placements: We pitch your stories to Philippine news and industry sites, earning coverage and backlinks that build search visibility and credibility.
• Monitor your brand mentions: Our team actively tracks mentions of your brand to ensure positive coverage and provide timely responses to negative feedback.

Collaboration with influencers is a key part of modern digital PR. We match creators on TikTok, YouTube and X to your audience, so your message reaches people who already follow them.

LOKAL's Influencer Marketing services include:

• Targeted Influencer Campaigns: We identify influencers who align with your brand values and goals, helping you reach potential customers through authentic and relatable content. (Note: Talent and production fees are additional.)
• Content Creation and Distribution: We create shareable content and distribute it across the channels your audience uses. The volume and reach targets are agreed in your plan.

Services include:

• Organic Distribution: We share your content on the platforms and communities where your audience already spends time, such as Facebook and Reddit, so it gains organic traction.
• Content Marketing PR: Our team crafts press releases, blog posts and articles tailored to your business, designed to amplify your brand's reach with the audiences and publications that matter to you.

Here's how we manage your brand reputation:

• Reputation Monitoring, Response, and Management: We monitor mentions across platforms such as Facebook, X and Reddit, and agree response times with you so potential issues get prompt action.
• Reputation Protection and Crisis Management: If your brand is facing negative press or poor reviews, LOKAL will step in to mitigate the damage.

Our strategy includes:

• Planning sessions with our team: We work closely with your brand to understand your digital marketing objectives, audience demographics, and market trends. From there, we create an actionable, data-driven plan.
• Ongoing review and refinement: As market trends shift, we adjust your strategy accordingly. Regular reviews and performance analysis ensure that your PR efforts remain relevant and impactful.