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SYDNEY — MANILA EST. 2017

Travel marketing — Philippines

Travel marketing in the Philippines, run for you.

We connect websites, SEO, social media and paid search for travel businesses in the Philippines.

Run on the AI we built for ourselves.

Websites for travel agencies

Your travel website, built and looked after by LOKAL.

We build a travel website that shows your packages and tours clearly and turns visitors into enquiries. After launch we handle the updates, security and hosting, so your team can get on with selling trips.

Every travel website includes:

  • An editor your team can update without a developer
  • SSL, a privacy page and daily backups set up at launch
  • Hosting, updates and technical support looked after for you
  • Pages structured for search and for your campaigns from day one

Local SEO for travel businesses in the Philippines

Travellers plan on their phones.

We get your business listed on the directories they use, showing on Google Maps, and in the results when someone searches for the trips you sell.

Every travel SEO programme includes:

  • Google Maps and Google Business Profile set up and kept current
  • Content written around the trips and destinations you sell
  • Links earned from travel directories and local sites, never bought
  • Monthly reporting, technical fixes and the next month’s priorities

Social media for travel agencies

Your travel agency’s social media, planned and posted by LOKAL.

Line icon of a thumbs-up in a speech bubble Campaigns for Facebook and Instagram built around the tours and packages you want to fill, with posts and ads aimed at enquiries.
Line icon of a building with a megaphone on its roof We set up your profiles properly first, then automate the routine posting so every channel stays active.
Line icon of a brand monogram in a rounded square Facebook and Instagram ads that point people to a specific package or tour, so each lead arrives knowing what they want.

Social work starts with the packages you most need to sell that season, then builds content and ads around them.

Social media for travel agencies includes:

  • Facebook, Instagram and X set up, with the first month of content
  • Three months of content across your social channels
  • Posting automation, extendable from six months to a year
  • Facebook and Instagram ads for your packages and tours

Google Ads and paid search for travel agencies in the Philippines

LOKAL runs paid search that scales with your season.

We plan search campaigns around the trips you sell and the cost per enquiry you can afford, then adjust them every month against what actually books.

Google Ads, retargeting and display campaigns work together so the people who looked at a package see it again.

Paid search campaigns include:

  • A search plan and budget set against your booking targets
  • Retargeting and display campaigns, with the ad creative, where they help
  • Audience targeting for Facebook and Instagram where it fits the plan
  • Landing pages built and A/B tested for each campaign

Protect your travel agency’s reputation

LOKAL builds and protects the way your agency looks online.

Once your agency is listed on the directories that matter, we set up review monitoring, post on those listings and track mentions of your business across social media, so a bad review gets a reply before it spreads.

Reputation management includes:

  • Mentions tracked across Facebook, X, LinkedIn and the web
  • Reviews answered and managed on the directories that matter to you
  • A weekly automated report and a monthly summary for the owner
  • A plan for building and protecting your reputation over time

How we work with travel businesses

Goals agreed before we start

Line icon of a map pin with a tick We set realistic goals with you at the outset and report progress against them every month, so you always know what the work is doing.

No long lock-in

Line icon of a monthly calendar inside a circular arrow We don’t tie you to a long-term contract. The work has to earn the next month.

Only the channels that pay back

Line icon of shapes dropping through a funnel to a tick You don’t need every channel. We recommend the ones that will move bookings for your business and leave the rest.

One team across every channel

Line icon of a handshake The same team learns your business once and runs the work across channels. See our wider digital marketing services.

Bring your current website or campaign. We will review where it stands and propose a first scope.

Connected work

Related services.

Pair this work with the services that bring people to it.

Travel Visibility

Turn wanderlust into bookings.

Visibility for travel brands and companies — so you show up at the dream, the plan, and the book.

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