What the team runs
Marketing services, run by a senior team.
These are the services your embedded team runs. They come with the strategist who decides which ones you need, in what order, and why.
For agencies under your brand, and for multi-location businesses across every property, clinic or unit.
Direction first
One plan connects the services.
Start with the business question. Your strategist decides what the team should do, in what order and why.
A marketing plan needs to connect demand, conversion and retention. That can mean improving an existing page before starting a campaign, checking measurement before changing a budget, or stopping work that no longer serves the priority. The service is chosen because it helps the plan.
The agency retainer ↗ puts that direction and implementation under your brand. The embedded team for multi-location businesses ↗ connects the central plan with the work needed across locations. Both give your team a strategist who can explain the priorities and specialists who can carry them out.
Use the five sections below to see what each service includes. The existing service pages carry the detail for a particular audience or market. In the consultation, bring the work you already have and the decisions you need to make; we will use that context to discuss an appropriate starting point.
01 · SEO
SEO
SEO is the work that helps search engines find, understand and show the pages your customers need.
It connects technical access, useful content and evidence about the business to the searches people make before they enquire or buy.
What it includes
- A review of how search engines reach and understand the site, with technical priorities in order.
- A search and page plan that connects customer questions to the right existing pages.
- Content briefs, improvements and publishing support for the work agreed in the plan.
- Local search work where customers choose a property, clinic, office or other location.
- A reporting pack that connects completed work with search visibility and enquiries.
How the priority is set
Your strategist decides whether the first priority is access, existing-page improvements or new content. More pages are only useful when they answer a distinct need and can be maintained. We start with the pages you already have and retain their topic and place context.
For agencies
For agencies, the strategist connects search work to the account plan. Your team keeps the relationship and approves the direction; our specialists work under your brand. The brief should say which account is involved, what the customer needs to do and which decisions already have approval. We agree how technical changes reach the person maintaining the site, so recommendations can become working changes.
For multi-location businesses
For multi-location businesses, we look at what should be shared and what needs a separate page or local presence. A hotel portfolio needs useful property information as well as a clear parent business. A clinic network needs accurate location and service details. The central team keeps one plan while each unit has a defined place in it.
Pages in this service
02 · Paid ads
Paid ads
Paid ads place a business in front of selected audiences through advertising platforms.
The work includes deciding the purpose of a campaign, choosing the audience and message, managing spend, and checking what happens after a person clicks or responds.
What it includes
- An account and measurement review before deciding where to put the budget.
- A campaign plan with an audience, purpose and decision measure for each part.
- Creative briefs and landing-page requirements tied to the offer being advertised.
- Campaign setup, ongoing management and a record of the changes made.
- A review of spend and conversion evidence to inform the next budget decision.
How the priority is set
The first question is whether the offer, page and measurement are ready for more traffic. Your strategist may prioritise a conversion fix before increasing spend. We use the consultation to understand what is running, who owns each account and what the business needs the next campaign to achieve.
For agencies
For agencies, paid work fits the account direction rather than becoming a separate conversation with a platform specialist. Your strategist helps connect the campaign brief, the available budget and the page receiving the traffic. Your agency controls the relationship and client approvals. We agree which changes can happen within the plan and which decisions come back to your team.
For multi-location businesses
For multi-location businesses, the plan makes the relationship between a central campaign and individual locations explicit. Locations can have different demand, workloads or offers. The reporting pack should show which locations the work supports and what is known about the response, so the central team can explain the next allocation.
Pages in this service
03 · AEO
AEO
Answer engine optimisation, or AEO, makes a business and its information easier for AI answer systems to understand and use.
It includes clear explanations, consistent business facts, accessible pages and evidence that supports the claims a page makes.
What it includes
- A benchmark of relevant questions and how the business appears in the answers.
- A review of business facts, service definitions and the pages supporting them.
- Content improvements that answer specific questions clearly and in context.
- Technical and structured-data work that helps systems interpret the information.
- Follow-up checks with the question set and the limits of the evidence recorded.
How the priority is set
AEO is not a reason to replace useful pages that already attract demand. Your strategist decides what to clarify, what evidence is missing and where technical work is needed. We connect the changes to SEO and conversion work so the website remains useful to the people who arrive after an answer.
For agencies
For agencies, AEO connects to the existing search and content plan. We agree the account questions, the information the business can substantiate and the pages your team can change. Work stays under your brand. The benchmark gives your strategist a starting point for discussion; it does not turn a single answer into a promise about future visibility.
For multi-location businesses
For multi-location businesses, each property or unit needs accurate information that can be distinguished from the parent organisation. A hotel answer may depend on a particular property, location or guest need. The central plan keeps shared facts consistent while allowing the local detail to be useful.
Pages in this service
04 · Technical marketing
Technical marketing
Technical marketing is the implementation work that connects a marketing plan to working websites, measurement and business systems.
It includes building or improving pages, connecting forms and tools, and making sure the team can maintain and measure what it launches.
What it includes
- A scope that names the user task, the system involved and the required result.
- Website and landing-page builds with reusable components and clear ownership.
- Forms, tracking and business-system connections required by the agreed plan.
- Checks across device sizes and the steps a person takes to complete a task.
- Documentation and handover so the organisation can maintain the finished work.
How the priority is set
Your strategist decides whether a new build is necessary or an existing page can be improved. A technical brief should name the problem being solved and the person responsible for accepting the result. That keeps design, implementation and measurement connected to the marketing plan.
For agencies
For agencies, builds are scoped from Sydney and built in Manila, with the agency retaining its brand and relationship. The strategist connects the build to the account purpose. We agree the brief, access, content responsibilities and approval points before work begins. The completed work should be something your team can explain, review and hand over.
For multi-location businesses
For multi-location businesses, a shared build system can support consistent pages without making every location identical. Central teams need a way to update common information while retaining the details people need about a particular property, clinic or unit. We also look at where enquiries go and how the team knows they arrived.
Pages in this service
05 · AI
AI
AI supports defined work inside a marketing team.
People remain responsible for decisions and results. Clear inputs, checks and boundaries help the team prepare, produce and review the work.
What it includes
- A review of the work the team repeats and the decisions that need human judgement.
- A clear brief for a workflow, including the inputs and the intended output.
- Implementation in the agreed tools, with access and review responsibilities defined.
- Examples and checks that show the team when an output needs attention.
- Training and documentation for the people who will use and maintain the work.
How the priority is set
LOKI runs approximately 80% of LOKAL’s own services, so senior time goes on judgement rather than production. That is our internal operating record, not a promised percentage for another business. If your own team needs training, a plan or an adoption program, the LOKAL AI practice provides those starting points.
For agencies
For agencies, AI supports the marketing plan under your brand. The strategist remains accountable for priorities and judgement. We agree what information a workflow needs and how the team reviews the output before it becomes account work. A faster production step is useful when it helps the team deliver the right work.
For multi-location businesses
For multi-location businesses, the first opportunities often sit with the central team: preparing information, coordinating updates or assembling material for review. The question is which repeatable step should change and who will check the result. The plan keeps a person responsible for decisions that affect locations or their customers.
Pages in this service
Your next step
What should the team work on?
Tell us about your organisation, what is already running and where the plan needs direction.
We reply within one business day to arrange your 30-minute consultation.
If you are comparing working relationships, read how agency pricing works ↗ or how the team supports multiple locations ↗.