MANILA — SYDNEY EVENT RECAP · JULY 8, 2026

LOKAL x ACCELER8 · MAKATI · JULY 8, 2026 — THAT'S A WRAP

Claude AI for Marketing

Thank you to everyone who joined us at Acceler8. Stay tuned — the next one's coming.

A full room, four hands-on hours, and one clear framework: Agents, MCPs, and Skills — and how to put them to work in your business. Here's what we covered on the day.

DATE Wednesday, July 8
TIME 1:00 – 5:00 pm
VENUE Acceler8 Legazpi, Makati
CJ Masungsong leading a LOKAL AI for Marketing workshop to a full room

WHAT WE COVERED

Four hours. No filler.

Everything ran on a real Claude account — most of it on the free tier. Laptops open, results in hand. Here's the ground we covered.

01 — AGENT

Software that acts, not just answers.

Software that acts, not just answers. An agent doesn't just answer — it plans, acts, and delivers. We walked through exactly what that looks like across hotel, retail, and clinic use cases, so everyone left knowing which part of their week it can take off their plate.

02 — INTEGRATION

Your tools, finally talking to each other.

Your tools, finally talking to each other. Model Context Protocol is how Claude connects to Drive, Gmail, Calendar, and your CRM. Without it, the agent is a brain in a jar. We connected one live — and the room watched it find what we were looking for in seconds.

03 — SKILL

Build it once. Run it forever.

Build it once. Run it forever. A skill is a workflow your agent has memorised — same input format, same on-brand output, every single time. Proposals, exec summaries, content calendars. We walked through the ones already built, and showed how to make your own in under an hour.

04 — SKILL ECOSYSTEM

LOKAL marketing skills, live

LOKAL marketing skills, live LOKAL has spent months building a library of production-grade marketing skills — Brand Engine, Competitive Brief, Campaign Plan, AEO Audit, Performance Report, and more. We showed which ones to start with and why.

05 — HANDS-ON PROMPTS

Three prompts. Real business data.

Everyone ran three live exercises on their own data — voice of customer, a board-ready summary, and a competitive intel brief. Each one took under five minutes and worked on the free tier. People left with output, not homework.

Three prompts. Real business data.

WHO TAUGHT IT

CJ Masungsong

Marketing Director

LOKAL (lkl.ai) · Philippines & Australia

CJ has spent 20+ years in sales, marketing, and training — the last three running AI workflows for businesses across APAC. At LOKAL, he leads training and operations for 65+ clients across hospitality, ecommerce, and enterprise.

LOKAL has trained 5,000+ professionals across APAC. CJ has personally led 20+ of these sessions in the Philippines — for hotels, retail brands, and enterprise teams. He builds the same tools he teaches.

CJ Masungsong presenting a LOKAL AI training session
20+ Sessions led in the Philippines
65+ Active LOKAL clients
7+ Years agency exp.
100% PH retention 2024

THE SESSION

How the four hours ran.

Every block was hands-on. Nothing theoretical. If it couldn't be used the next morning, it didn't make the agenda.

  1. 1:00 pm

    Welcome & the three-word framework

    Why most AI use is wrong, what the three words actually mean, and how they connect.

  2. 1:20 pm

    Word 1: Agent

    What an agent actually does, how it sequences work, and live demos on use cases the room recognised. No more confusing agents with chatbots.

  3. 2:20 pm

    Word 2: MCP — live demo

    We connected Claude to Google Drive live. It found what we were looking for in seconds. Then we applied the same idea to Gmail, CRM, and calendar.

  4. 2:40 pm

    Word 3: Skill — and the ecosystem

    How skills work, where they come from, and a walkthrough of the ~40 marketing skills built for real business use.

  5. 3:20 pm

    Hands-on: three live exercises

    Everyone ran the prompts on their own data. Voice of customer, board summary, competitive intel. People left with output, not homework.

  6. 4:20 pm

    Takeaways & open Q&A

    One workflow. One tool. One template. Then the floor opened up.

  7. 5:00 pm

    Wrap-up.

    Everyone left with the guidebook, the prompts, and one clear thing to try the next morning.

WHAT PEOPLE SAY

From people who've been in the room.

LOKAL has trained 5,000+ professionals across APAC. Here's what they walked out saying.

★★★★★
I'm not techy at all I still ask IT to help me with Excel. But I finished the workshop having built my own AI assistant for HR, customized to our company policies. CJ and the team made sure no one was left behind. If I can do it, anyone in this room can.

HR Associate, Great Deals E-Commerce

HR and Supply Training

★★★★★
I calculated the workshop cost after. The first week back, I used the AI tools to cut my content production time by about 6 hours. At my billing rate, that's already more than 3x the investment in week one. Wish I had done this sooner.

Marketing Manager, PowerMac Center

AI Training

★★★★★
Honestly, I signed up thinking it would be another seminar where someone just demos ChatGPT on a projector. It wasn't. By 11am, I had already built a prompt template that drafts our client reports in under 10 minutes. I went back to the office and used it the next morning.

Sales Support, APG Philippines

Sales Training

Companies whose teams have trained with LOKAL

Powermac LogoABS CBN LogoAboitiz LogoPLDT LogoMediacom LogoWPP LogoPicasso LogoHue Hotels and Resorts LogoThe Aurora Subic LogoGreatdeals Logo

THANK YOU

That's a wrap. Thank you for coming.

To everyone who joined us at Acceler8 Legazpi on July 8 — thank you. And thank you to Acceler8 by UnionSPACE for co-presenting and hosting the room. We'll be running this again soon. Stay tuned for the next one.