LOKAL x ACCELER8 · MAKATI · JULY 8, 2026 — THAT'S A WRAP
Thank you to everyone who joined us at Acceler8. Stay tuned — the next one's coming.
See how the session used agents, MCPs and skills for practical marketing work. LOKAL runs the AI practice behind it.
A full room, a half-day hands-on session, and one clear framework: Agents, MCPs, and Skills — and how to put them to work in your business. Here's what we covered on the day.
WHAT WE COVERED
Everything ran on a real Claude account — most of it on the free tier. Laptops open, results in hand. Here's the ground we covered.
01 — AGENT
An agent doesn't just answer — it plans, acts, and delivers. We walked through exactly what that looks like across hotel, retail, and clinic workflows, so everyone left knowing which part of their week it can take off their plate.02 — INTEGRATION
Model Context Protocol is how Claude connects to Drive, Gmail, Calendar, and your CRM. Without it, the agent is a brain in a jar. We connected one live — and the room watched it find what we were looking for in seconds.03 — SKILL
A skill is a workflow your agent has memorised — same input format, same on-brand output, every single time. Proposals, exec summaries, content calendars. We walked through the ones already built, and showed how to make your own in under 60 minutes.04 — SKILL ECOSYSTEM
LOKAL has spent months building a library of production-grade marketing skills — Brand Engine, Competitive Brief, Campaign Plan, AEO Audit, Performance Report, and more. We showed which ones to start with and why.05 — HANDS-ON PROMPTS
Everyone ran three live exercises on their own data — voice of customer, a board-ready summary, and a competitive intel brief. Each one took under five minutes and worked on the free tier. People left with output, not homework.
Want a head start before the room? Read prompting basics and the 13 starter prompts, then build a Campaign Brain — the 45-minute setup we recommend before the session.
WHO TAUGHT IT
Head of Agency Partnerships
LOKAL (lkl.ai) · Philippines & Australia
CJ Masungsong is LOKAL’s Head of Agency Partnerships and the trainer for this workshop.
LOKAL has trained approximately 1,500 people in the last two years. The sessions focus on work participants can apply with their own teams.
THE SESSION
Every block was hands-on. Nothing theoretical. If it couldn't be used the next morning, it didn't make the agenda.
Why most AI use is wrong, what the three words actually mean, and how they connect.
What an agent actually does, how it sequences work, and live demos on workflows the room recognised. No more confusing agents with chatbots.
We connected Claude to Google Drive live. It found what we were looking for in seconds. Then we applied the same idea to Gmail, CRM, and calendar.
How skills work, where they come from, and a walkthrough of the marketing skills we built for real business use.
Everyone ran the prompts on their own data. Voice of customer, board summary, competitive intel. People left with output, not homework.
One workflow. One tool. One template. Then the floor opened up.
Everyone left with the guidebook, the prompts, and one clear thing to try the next morning.
WHAT PEOPLE SAY
Feedback from LOKAL AI training programmes, each labelled with the programme it came from.
Artificial Intelligence, while widely utilized, reveals its true potential when leveraged with precision and purpose — and that’s exactly what the session gave us.
Participant, Power Mac Center
AI Training
The workshop was great and met my expectations, especially in understanding what to do and what not to do when using AI.
CX & Tech team member, Great Deals
AI Training Workshop
The Lokal AI training that we had was highly engaging! Their approach gets you into it immediately, enabling you to put prompting into practice in a practical and enjoyable way. It’s good that we were also able to try and understand the different AI assistants / generative AI tools during the session.
Rhonna Visenio, VP for Operations, WPP
AI Training
Companies whose teams have trained with LOKAL
THANK YOU
To everyone who joined us at Acceler8 Legazpi on July 8 — thank you.
And thank you to Acceler8 by UnionSPACE for co-presenting and hosting the room. We'll be running this again soon. Stay tuned for the next one.
The LOKAL AI practice
AI Training
Hands-on AI training, courses, and workshops — from frontline staff to the executive floor.