01 — AGENT
LOKAL x ACCELER8 · MAKATI · JULY 8, 2026 — THAT'S A WRAP
Claude AI for Marketing
Thank you to everyone who joined us at Acceler8. Stay tuned — the next one's coming.
A full room, four hands-on hours, and one clear framework: Agents, MCPs, and Skills — and how to put them to work in your business. Here's what we covered on the day.
WHAT WE COVERED
Four hours. No filler.
Everything ran on a real Claude account — most of it on the free tier. Laptops open, results in hand. Here's the ground we covered.
02 — INTEGRATION
Your tools, finally talking to each other.
03 — SKILL
Build it once. Run it forever.
04 — SKILL ECOSYSTEM
LOKAL marketing skills, live
05 — HANDS-ON PROMPTS
Three prompts. Real business data.
Everyone ran three live exercises on their own data — voice of customer, a board-ready summary, and a competitive intel brief. Each one took under five minutes and worked on the free tier. People left with output, not homework.
WHO TAUGHT IT
CJ Masungsong
Marketing Director
LOKAL (lkl.ai) · Philippines & Australia
CJ has spent 20+ years in sales, marketing, and training — the last three running AI workflows for businesses across APAC. At LOKAL, he leads training and operations for 65+ clients across hospitality, ecommerce, and enterprise.
LOKAL has trained 5,000+ professionals across APAC. CJ has personally led 20+ of these sessions in the Philippines — for hotels, retail brands, and enterprise teams. He builds the same tools he teaches.
THE SESSION
How the four hours ran.
Every block was hands-on. Nothing theoretical. If it couldn't be used the next morning, it didn't make the agenda.
- 1:00 pm
Welcome & the three-word framework
Why most AI use is wrong, what the three words actually mean, and how they connect.
- 1:20 pm
Word 1: Agent
What an agent actually does, how it sequences work, and live demos on use cases the room recognised. No more confusing agents with chatbots.
- 2:20 pm
Word 2: MCP — live demo
We connected Claude to Google Drive live. It found what we were looking for in seconds. Then we applied the same idea to Gmail, CRM, and calendar.
- 2:40 pm
Word 3: Skill — and the ecosystem
How skills work, where they come from, and a walkthrough of the ~40 marketing skills built for real business use.
- 3:20 pm
Hands-on: three live exercises
Everyone ran the prompts on their own data. Voice of customer, board summary, competitive intel. People left with output, not homework.
- 4:20 pm
Takeaways & open Q&A
One workflow. One tool. One template. Then the floor opened up.
- 5:00 pm
Wrap-up.
Everyone left with the guidebook, the prompts, and one clear thing to try the next morning.
WHAT PEOPLE SAY
From people who've been in the room.
LOKAL has trained 5,000+ professionals across APAC. Here's what they walked out saying.
I'm not techy at all I still ask IT to help me with Excel. But I finished the workshop having built my own AI assistant for HR, customized to our company policies. CJ and the team made sure no one was left behind. If I can do it, anyone in this room can.
HR Associate, Great Deals E-Commerce
HR and Supply Training
I calculated the workshop cost after. The first week back, I used the AI tools to cut my content production time by about 6 hours. At my billing rate, that's already more than 3x the investment in week one. Wish I had done this sooner.
Marketing Manager, PowerMac Center
AI Training
Honestly, I signed up thinking it would be another seminar where someone just demos ChatGPT on a projector. It wasn't. By 11am, I had already built a prompt template that drafts our client reports in under 10 minutes. I went back to the office and used it the next morning.
Sales Support, APG Philippines
Sales Training
Companies whose teams have trained with LOKAL









THANK YOU
That's a wrap. Thank you for coming.
To everyone who joined us at Acceler8 Legazpi on July 8 — thank you. And thank you to Acceler8 by UnionSPACE for co-presenting and hosting the room. We'll be running this again soon. Stay tuned for the next one.
