AI Training for Marketing
Hands-on AI training for marketing teams and agencies. Bring a real brief; learn to research, create and deliver with tools your team can use.
Learn on the work
Your team learns by doing: developing a strategy, testing a creative idea or improving a recurring task.
We scope the sessions around your roles, current skills and brand material.
The output is something your team can use again: a structured brief, a creative workflow, a client context pack or a reporting routine.
Choose your tracks
Choose a focused track or combine them for your team. Each starts with a marketing task and ends with work to review.
For leaders
For agency owners, marketing directors and team leads deciding where to invest and how to lead adoption.
For strategists
Use Claude and other assistants to explore source material, challenge assumptions and develop a recommendation.
For creatives
Explore AI-assisted image and video workflows with tools such as Runway and Higgsfield, guided by your brand and creative direction.
For delivery teams
For content, social, account and operations teams working across deadlines and client accounts.
Training formats
We agree duration, group size and delivery around the outcomes you need.
A working session for owners and marketing leaders deciding where AI fits.
A focused session around a role or workflow, with exercises and live feedback.
A sequence of sessions with room to apply the learning between them.
Example workshop exercise
A sample exercise we can adapt to your brand and chosen tools.
Use an approved brief and research pack to identify the audience, objective and unanswered questions.
Develop a concept, a storyboard or first-draft assets, with a clear reason behind each choice.
Check the facts, brand voice and creative quality. Decide what to keep, change or produce again.
Document the inputs, prompts and review steps so another team member can follow the workflow.
How it works
Agree roles, existing skills, tools and the briefs we will use.
Work through real tasks with coaching and feedback.
Agree owners and follow-up activities so the learning reaches daily work.
How we use AI
We do the work we teach.
LOKAL has served 250+ organisations since 2017 and trained around 1,500 people in the two years to September 2026.
Our production teams use AI to support all our existing clients, with up to 80% AI-powered delivery. Everyone on our team is AI-certified. We teach your team the skills we use and build the tools they need.
We built LOKI, our own Company OS, to support our SEO, ads, website delivery and account servicing. We’re also pioneers in answer engine optimisation (AEO), helping brands get found in AI search.
See how LOKI works →
“The Lokal AI training that we had was highly engaging! Their approach gets you into it immediately, enabling you to put prompting into practice in a practical and enjoyable way. It’s good that we were also able to try and understand the different AI assistants / generative AI tools during the session.”
“Learned a lot from LOKAL’s workshop. Highly recommend for brands and marketing agencies!”
“Artificial Intelligence, while widely utilized, reveals its true potential when leveraged with precision and purpose — and that’s exactly what the session gave us.”
“The workshop was great and met my expectations, especially in understanding what to do and what not to do when using AI.”
“…there was no program, no playbook, and no precedent, just an idea. Joshua … built the whole thing from the ground up … Getting a few thousand people to actually adopt something new in their day to day work is a completely different challenge than shipping a training deck, and he understood that from day one.”
Common Questions
Marketing agencies, in-house marketing teams and marketing groups. We tailor the exercises for leaders, strategists, creatives, content teams and account managers. Different roles can take separate tracks.
Yes. We assess existing skills before scoping the sessions. Beginners build confidence with context, prompting and review; experienced users work on repeatable workflows and more demanding briefs.
The tools follow the brief. Strategy and research sessions can use Claude or ChatGPT; creative sessions can include Runway and Higgsfield. We confirm accounts, subscriptions and any generation-credit costs before the workshop.
Yes. Bring approved briefs, brand guidelines and sample assets. We agree what can be used in the selected tools and can work with sanitised examples when client information cannot be shared.
We can scope live online delivery or on-site sessions in Australia and the Philippines. Your proposal confirms location, schedule, group size and any travel costs.
Your team receives the agreed exercises, reusable workflow material and next steps. A longer programme can include practice between sessions, feedback and adoption coaching. Ongoing consulting or custom builds are optional, separately scoped services.
We quote for your team size, tracks, delivery format and follow-up. The proposal sets out session scope, fees, currency and any separate software or travel costs.
Plan your training
Tell us who is joining, what they use today and the work you want to improve. We’ll recommend a practical training scope.
Ready when you are
Tell us about your team, the work you want to improve, and what a useful next step would look like.
Or email [email protected] · +61 2 9145 8605 · +63 917 529 5464