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AI for Marketing

AI for marketing teams & agencies.

Our teams use AI extensively in production, strategy, and client management - we can help your team do the same. Book us for training, discovery, custom tools or on-going support.

  • 250+ Organisations served since 2017
  • ~1,500 People trained by LOKAL in the last two years
Orange and navy halftone treatment of a LOKAL workshop, with participants working at laptops
Learn AI. Use it in your everyday work.

Trusted by teams from

  • Power Mac Center
  • ABS-CBN
  • PLDT
  • Aboitiz
  • Essence
  • WPP
  • Great Deals E-commerce
  • Uber
  • PCCI
  • Emapta
  • DMAP
Run on the AI we built for ourselves.

For agencies and marketing teams.

Whether you do the marketing yourself or manage it for clients, we can help.

01

Marketing agencies

Train your people, spend less time on repetitive work and build AI services you can offer your clients. We can work under your agency’s brand.

02

In-house teams

Help your team research, plan campaigns, create content and report on results using AI and the tools you already have.

03

Multi-brand & multi-location

Give teams across your brands or locations the same tools and training, with room to adapt the work for each business.

Case studies

Three examples of AI at work.

Work our founder and teams have done.

The first two are from our founder’s record before LOKAL, at a global technology company. They are not LOKAL client engagements.

01 / Custom AI tool · Founder’s record before LOKAL

Less time writing coaching notes.

The problem
Team leaders spent 8–12 hours a week preparing coaching documentation.
The solution
An AI coaching assistant helped them prepare that documentation in around three hours.
The result
Each team lead saved 5–9 hours a week. More than 200 team leaders adopted the tool.

02 / Training & adoption · Founder’s record before LOKAL

Helping 4,000 employees use AI.

The challenge
Help employees across five markets learn AI and use it in their everyday work.
The programme
An internal AI academy combined practical workshops, learning resources and guides for managers.
The result
Around 4,000 employees trained. The programme team and participants built more than 300 AI tools for use at work.

03 / Customer research workflow

Finding patterns in customer calls.

The problem
Reviewing large volumes of support tickets and listening to calls was slow and inconsistent.
The solution
A workflow collected tickets, transcribed calls and used NotebookLM to analyse the conversations.
The output
Structured summaries and recurring customer issues for the team to investigate.

What people say

Hear from the people we’ve worked with.

“The Lokal AI training that we had was highly engaging!

Their approach gets you into it immediately, enabling you to put prompting into practice in a practical and enjoyable way. It’s good that we were also able to try and understand the different AI assistants / generative AI tools during the session.”

Rhonna VisenioVP for Operations, WPP

5 out of 5 on Google

“Learned a lot from LOKAL’s workshop. Highly recommend for brands and marketing agencies!”

Nicole Goyena — Workshop attendee, verified Google review · Read it on Google

LinkedIn recommendation of Joshua Pielago, our founder, from his time at Uber

“He was one of the earliest people in the company to treat AI adoption as a change-management problem rather than a tooling problem, and he was right.”

Charlie Hughes — Enterprise AI Strategy & Transformation, Uber ·

How we can help.

Need training, a plan, a build or someone to help along the way? Choose what you need, or work with us across all four.

  1. 01

    Training

    Teach your team to use AI for research, content, images, video and day-to-day marketing work.

    Explore training
  2. 02

    Discovery

    Find out where AI can help your team most, what it will take and what to do first.

    Explore discovery
  3. 03

    Custom Builds

    Get AI tools and automations built for your team, your business or your agency’s clients.

    Explore custom builds
  4. 04

    Consulting / Retainer

    Work with us regularly for advice, team coaching and help putting your AI plans into practice.

    Explore consulting / retainer

How we use AI

We use AI to run our own agency.

We do the work we teach.

LOKAL has served 250+ organisations since 2017 and trained around 1,500 people in the two years to September 2026.

LOKI, our own AI system, delivers ~80% of LOKAL’s own services, which leaves senior time for judgement and review. We teach your team the skills we use and build the tools they need.

We built LOKI to support our SEO, ads, website delivery and account servicing.

See how LOKI works →
A LOKAL hands-on AI workshop with a client team
A LOKAL AI training session.

Partners & platforms

The tools we use and teach.

We help your team choose the right tools and use them well.

LOKAL is part of the

Claude Partner Network

LOKAL is part of the

OpenAI Partner Network

Founder credentialsClaude Certified Architect — FoundationsOpenAI Champions Network

  • Claude

    Research, strategy and writing

  • ChatGPT

    Content, analysis and custom assistants

  • CopilotCopilot

    AI help across your Microsoft tools

  • Gemini

    Research and Google Workspace

  • NotebookLM

    Answers and summaries from your sources

  • Grok

    Grok & Grok Bots

For creative teams

Runway & HiggsfieldImages, video and creative production.

What your team can do with AI.

Start with the tasks that take up your week.

Research & strategy

Summarise research, explore campaign ideas and write better briefs. Check the sources and decide what is useful.

Creative & content

Create concepts, images, videos and copy. Adapt them for different channels while keeping your brand consistent.

Reporting & account work

Pull reports together, draft client updates and prepare for meetings. Give your team more time to explain the results and recommend what to do next.

Knowledge & client tools

Build assistants that know your brand, find answers in your documents and help your team get work done. Keep each client’s information separate.

Teams we have trained

  • Power Mac Center
  • ABS-CBN
  • PLDT
  • Aboitiz
  • Essence
  • WPP
  • Great Deals E-commerce
  • PCCI
  • Emapta
  • DMAP

Before you book

Do you offer AI training for marketing agencies and in-house teams?

Yes. LOKAL runs practical AI training for marketing agencies, in-house marketing teams and businesses with multiple brands or locations. Sessions use real marketing tasks: researching audiences, planning campaigns, writing content, creating images and video, and preparing reports. We can run separate sessions for executives, strategists, creatives and account teams, based on their experience and the work they do.

What marketing tasks can you automate with AI?

LOKAL can build AI tools for campaign research, content drafts, creative variations, reporting, meeting preparation and account updates. We can also build assistants that use your brand guidelines and client documents. Discovery identifies which tasks are worth automating, what data and integrations are needed, and where your team should review the output. Access to client information and approval steps are agreed before the build.

How much does AI training or automation cost for a marketing team?

LOKAL quotes AI training and automation around the work you need. Training costs depend on team size, session format and how much tailoring is required. Custom builds depend on the workflow, integrations, testing and ongoing support. Your proposal lists the deliverables, fees and software costs. You can book training, discovery, a custom build or ongoing consulting separately; you do not need to buy all four.

Which AI tools should our marketing team learn?

The right tools depend on your team’s work and the software you already use. LOKAL teaches Claude and ChatGPT for research, strategy and content; Copilot and Gemini for work in Microsoft and Google tools; and NotebookLM for working with your own sources. We also cover Grok and Grok Bots, plus Runway and Higgsfield for creative production. We help you choose a useful set rather than asking everyone to learn every tool.

Can you build AI tools for our agency’s clients under our brand?

Yes. LOKAL can build AI assistants, automations and client-facing tools under your agency’s brand. Your agency keeps the client relationship while we provide the agreed technical work. Before starting, we define the deliverables, branding, access to client data, ownership and support responsibilities. We can also train your team to use and manage the finished tools.

Where should we start with AI, and can you support us after training?

Start with training if your team needs practical skills, discovery if you need help deciding what to change, or a custom build if you already know what you want. LOKAL also offers ongoing consulting and retainers for team coaching, advice and help putting AI plans into practice. We agree the priorities, working sessions and support included, with engineering and maintenance specified where needed.

Your next step

What do you want AI to help with?

Tell us what takes too much time, what you want to learn or what you’d like to build. We’ll talk through how we can help.

The brief

Tell us what you want to do with AI. We’ll help you work out where to start.

Enter your work email to continue.

We reply within one business day.