HII · 2024–2026
16+ hotel properties across the Philippines.
Paid media across the portfolio: one plan, one calendar, reporting the owners can read.
- Lower total ad spend
- 41%
- More clicks
- 46%
- Lower Google CPC
- 61%
- Higher Google CTR
- 195%
Multi-location businesses
One senior marketing team, across every location.
Your central team keeps the plan. A senior strategist and our specialists deliver it across every location, with one reporting pack owners can read.
Hotel management companies · property managers · clinic groups · franchise and broker networks · law-firm groups
Sydney and Manila · since 2017
- 250+Organisations worked with since 2017
- 100%Retention since 2024
- 16+Hotel properties in the Hospitality Innovators (HII) portfolio
- 41%Lower ad spend across that portfolio
Selected work
Across hotel portfolios and multi-location groups. Here is what changed.
Hue Hotels · organic search
47% more organic clicks in one quarter.
Search Console clicks rose from 9,984 to 14,672, Q1 2026 against Q4 2025.
- Organic search clicks
- +47%
- Clicks in Q1 2026
- 14,672
Organic traffic, not bookings.
Hue Boracay · Google Ads
Cost per conversion down 63% in a month.
Conversions rose from 89 to 295 while the cost of each fell from ₱191.74 to ₱70.20, July against June 2026.
- Cost per conversion
- −63%
- Conversions in July 2026
- 295
A tracked conversion is not always a confirmed booking.
Fitness brand · anonymised
Organic traffic up 95% by building for a category.
A fitness brand inside a multi-location group built about ten pages for an emerging race-training category, May to August 2026, Metro Manila.
- Total organic search traffic
- +95%
- Organic visits now land on the category pages
- 1 in 6
Organic search only. Visibility and traffic, not enrolments. Brand identity withheld.
Results from these engagements, not forecasts for yours. All the work ↗
Also in the record:
- Alino Hotel
- Harvest Hotel
- Costa Solana
- Club Nalu
- Picasso Boutique Serviced Residences
- The Belamy House
- Aurora Subic
“Their insights align our operations, sales, marketing and revenue teams around a common commercial strategy…”
John Cruz — SVP Operations, Hospitality Innovators, Inc.
How it works
How does one marketing team support many locations?
Your strategist splits the plan into shared work and local priorities. Specialists run both, and a single monthly pack shows the owners what moved.
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Day one: in your channel.
The strategist joins your central team in Slack or Teams. You confirm the locations in scope and who approves the work.
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Week two: one plan.
We audit demand, conversion and reporting across the locations, then agree what is shared and what is local.
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Week three: specialists start.
Search, paid, content and build work begins in the agreed order. Your central team has one route for questions and approvals.
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Month by month: review.
One reporting pack shows what changed and what comes next. Six months to start, then monthly, with a day-60 fit check.
What you hand over. What you keep.
You keep the accounts. Owners can read the work.
You hand over
- The locations in scope.Where the offer, the audience or the season differs, we want to know early.
- One person who approves.Local managers add context. One central person confirms priorities.
- Access for the first priorities.Accounts, websites and measurement, starting with what the first month needs.
You keep
- The accounts.Your business owns every advertising, analytics and website account. We work inside them.
- The plan.Your central team approves what is shared and what is local. Nothing ships without that approval.
- The reporting.One pack a month, written for the owners who read it, with location differences kept beside the numbers.
The work
Five services, in the order each location needs them.
- SEO Local visibility and useful pages for every location, with shared standards. Details ↗
- Paid ads Spend by location and priority, with landing pages and measurement attached. Details ↗
- AEO Clear, consistent facts about each property or unit, so answer engines get them right. Details ↗
- Technical marketing Websites, tracking, CRM and automation, with the local differences the enquiry path needs. Details ↗
- AI AI in your central team’s everyday work, with people responsible for the output. Details ↗
Who it’s for
Built for a central team that answers to owners.
01 · Hotels
Hotel management companies
One team across a portfolio, with the HII case as the published record.
Read more ↗ 02 · PropertyProperty managers
Shared standards, local listing facts and one reporting pack for the central team.
Read more ↗ 03 · ClinicsClinic groups
Accurate location and service facts across clinics, with one plan for the group.
Read more ↗ 04 · NetworksFranchise and broker networks
Brand standards held centrally, member context kept local, one pack for the network.
Read more ↗ 05 · LawLaw-firm groups
Practice-area and office pages under one plan, with professional-conduct limits kept with the firm.
Read more ↗ 06 · EvidenceThe hotel-group case
The HII paid-media figures with channel, period and limits attached.
Read more ↗Working in the Philippines?Hotel marketingReal estateHealthcareLaw firmsTravelAll Philippine pages
Before the first locations
Questions central teams ask.
What access does your strategist need?
Access to the accounts, reporting and the current plan, agreed before specialists start. You approve every permission and keep ownership.
How do we review the work together?
The strategist keeps the plan and priorities in your working channel. Once a month we walk through the reporting pack, explain what changed and agree the next decisions.
Which businesses is this for?
Hotel management companies, property managers, clinic groups, franchise and broker networks, and law-firm groups: any business where a small central team coordinates marketing across properties, clinics, offices or units.
Will every location get the same work?
No. One plan, with room for local differences. A location’s audience, services and season shape its priorities. Shared standards keep the work recognisable across the group.
Who owns the advertising accounts and the website?
Your business does. We agree the access the work needs, and your central team can inspect every asset and decision at any time.
How will owners know what is working?
One reporting pack connects the work to the agreed measures and the next decisions. Location differences sit beside the figures, so a seasonal property is not read against a city one.
How much does the team cost, and how long is the term?
Pricing is scoped on the consultation around the locations, priorities and work in scope. The first term is six months, then monthly, with a day-60 fit check. The written proposal sets out the configuration.
Can you also help our own people use AI?
Yes. The LOKAL AI practice is a separate path: Training, the Blueprint, the Program and Run. Bring one everyday workflow your central team wants to improve.
A useful first conversation
Tell us where the locations need one plan.
Bring the number and type of locations, your central team’s role and the question owners keep asking.
Pricing is scoped on the conversation, and you do not need to arrive with a finished marketing plan.