Business hotel marketing
A senior strategist connects corporate demand, leisure campaigns and the booking journey. Our team delivers the agreed marketing across your business hotels.
For hotel management companies in the Philippines: one plan for the central team, with context from each property.
Start with the evidence
A busy weekday and a quieter weekend are questions to investigate.
The hotel’s location, guest needs, offer and booking journey help explain which work could matter. The evidence decides which campaigns are worth running.
Start with the hotel’s actual booking pattern. Separate the day of stay from the booking date, and look at guest segments, lead times and cancellations. A weekend question needs evidence from the property before a campaign is chosen.
Review OTA commissions alongside booking value, the cost of generating direct demand and the work needed to manage enquiries. The channel mix is a commercial decision for your team, informed by the hotel’s own figures.
Corporate bookers and leisure guests may need different information. Make the relevant room, location, meeting or stay details easy to find, and confirm that the hotel can deliver what the campaign describes.
Marketing needs access to accurate rates, facilities, photographs and booking information. Agree who maintains each source and who approves changes so the marketing plan stays connected to the hotel’s operations.
The commercial question
The strategist sets the priorities across demand, conversion and retention.
Specialists deliver the agreed search, paid, content and technical marketing work. Your central team approves the plan and keeps control of the accounts.
Review the audience, the business-travel need and the route from an enquiry to an agreed stay. The strategist chooses the channels that support that journey.
Consider which leisure audiences the property can serve and why they would choose this hotel. Build the brief around a credible stay experience and the evidence about demand.
Keep the marketing record useful to both the central team and hotel managers. Explain the limits of attribution when advertising and booking systems do not share the same information.
The published portfolio case
HII is the named marketing case across 16+ properties.
These figures describe paid-media results during the 2024–2026 reporting window. They are evidence about that portfolio, not a promise about another hotel’s occupancy or booking mix.
The first month
Meet the strategist, agree one working channel and confirm the hotels in scope.
Bring the commercial question, current activity and the people responsible for access and approvals.
Review demand, conversion and retention across what you already have. Agree a full-funnel plan, the sequence of work and the dependencies each hotel needs to resolve.
Specialists start the agreed work. Property teams provide accurate local information while the strategist keeps campaigns and website changes connected to the plan.
Use one reporting pack to discuss what changed and what should happen next. The initial retainer is six months, then monthly, with a day-60 fit check.
Your next step
For a management company coordinating marketing across business hotels, explore the multi-location team ↗ or the hotel management company service ↗.
Bring the portfolio question to the consultation.
For a single hotel exploring guest communications, visit Ely for hotels ↗. For another question, contact [email protected].
Book a 30-minute consultationBefore we talk
Marketing can address the offer, audience and booking journey, but occupancy depends on more than a campaign. Start with the property’s demand and booking information. We do not guarantee a percentage increase or a fixed time to achieve it.
They may need different messages, information and next steps. The strategist reviews the audiences and the hotel’s priorities before deciding which campaigns belong in the plan and how they should be measured.
Our marketing team works with hotel management companies across the properties in scope. For a single hotel exploring guest communications, start with Ely for hotels.
The Hospitality Innovators, Inc. case covers a portfolio of 16+ properties in the 2024–2026 reporting window. Its figures measure paid-media spend, clicks, cost per click and click-through rate. They are not weekend occupancy or direct-booking results.
Multi-location work is scoped in a consultation around the properties, priorities and responsibilities. The initial retainer is six months, then monthly, with a day-60 fit check. The proposal defines what is included.
Bring the properties in scope, existing campaigns, booking and channel reports, the decisions you need to make and the people who can approve work. Flag access gaps and differences between hotels early.
Connected work
Pair this work with the services that bring people to it.
Ely · For hotels
Ely is LOKAL’s hotel platform, built by our hospitality team.
Guests can talk to the hotel across its website and messaging channels, day or night, in the language they use naturally.
Ely helps hotel teams handle enquiries and brings guest communication, website work and direct-booking workflows into one hospitality product. Ely is live in client hotels. Ely is onboarding hotels through a waitlist, with capabilities rolling out in stages. The Ely for hotels page shows what is live, in beta and coming next.
See how Ely works for hotelsHospitality Visibility
Visibility for hotels, resorts, and groups — so guests find you, book direct, and lean less on the OTAs.