Resort hotel marketing
A senior strategist owns the marketing plan across your resort properties. Our team does the agreed work, from seasonal campaigns to the booking journey and reporting.
For hotel management companies in the Philippines. Start with the portfolio and the decision your central team needs to make.
The commercial question
Start with the property’s commercial question.
More traffic may not help if the offer is unclear, the booking journey is difficult or the team cannot respond to enquiries. The plan connects those dependencies before choosing the next campaign.
Your own website can explain the stay in more detail than a booking listing: the setting, activities, room information and reasons a guest might choose the property. Keep those details accurate and connected to the booking journey.
A beach holiday, a retreat and a working stay involve different questions. Use the resort’s actual facilities, guest information and demand patterns to choose the audience before preparing a campaign.
Review commissions alongside booking value, cancellation terms, channel costs and the work needed to generate a direct booking. Use the property’s own figures to assess the channel mix and decide what to test.
Set priorities early enough for the property team to confirm offers, availability, photographs and guest information. Agree one route for approvals so local knowledge reaches the people preparing the marketing.
The marketing plan
Shared standards help a portfolio work consistently, while each resort needs accurate local context.
A senior strategist decides what belongs in the central plan and which tasks need property-level input.
Review the property’s booking history, guest origins and lead times. Identify the periods that need attention, then agree which audiences and offers the resort can support. Local events and weather belong in that discussion when they affect the stay.
Connect search content, paid activity, email and property information to the same priorities. A campaign brief should name the audience, the message, the landing page and the next action. Choose the channel because it serves that brief.
Check what happens between discovering the resort and confirming a booking. Look at room information, mobile usability, enquiry handling and the information passed to the booking system. Agree who can change each part before work starts.
Define what the central team and property managers need to see. Keep advertising measures separate from booking and revenue measures, and explain any gaps in tracking. The reporting pack should support the next decision about the work.
The published portfolio case
The HII case covers marketing across 16+ properties.
These published paid-media results belong to the portfolio’s 2024–2026 reporting window. They do not describe a guaranteed result for another resort or a reduction in OTA commissions.
The first month
Meet the strategist, choose the decision channel and confirm the properties in scope. Share the information needed to understand current demand, conversion and retention.
Review the existing work and evidence. Agree a full-funnel plan, the priorities, dependencies and what should stop. Property managers provide the context needed to make those choices practical.
Specialists begin the agreed work. Your team reviews offers and property information, while the strategist keeps implementation connected to the central priorities.
Read one reporting pack and decide what to change next. The initial retainer is six months, then monthly, with a day-60 fit check.
Choose the right next step
For marketing across resort hotels, start with the multi-location team ↗.
A senior strategist connects the plan with implementation across the properties, and your central team retains the accounts and approvals.
For a single hotel exploring guest communications, visit Ely for hotels ↗. That product has a different job from running marketing across a portfolio.
Book a 30-minute consultationBefore we talk
The starting point, booking cycle and agreed work determine what can be measured and when. We review the available evidence before setting priorities. No direct-booking increase or OTA commission reduction is guaranteed.
Yes, when there is a marketing plan to run. An independent resort can work with us directly; groups and management companies work with the multi-location team across the properties in scope. If the first need is answering guest conversations rather than marketing, start with Ely for hotels.
Multi-location marketing is scoped in the consultation around the properties, priorities and work required. The initial retainer is six months, then monthly, with a day-60 fit check. The proposal sets out the agreed responsibilities and scope.
Your team keeps control of its accounts and commercial agreements. We review the channel mix using your actual costs and booking information. Any proposed marketing change needs to fit the property’s operating requirements and be approved by your team.
Bring the properties in scope, current marketing activity, booking and channel reports, access requirements and the question the central team needs to answer. Identify who can approve offers, content and account changes.
Hospitality Innovators, Inc. is a portfolio case across 16+ properties. The published 2024–2026 figures describe paid-media outcomes: lower total ad spend, more clicks, and a lower Google Ads cost per click with a higher Google Ads click-through rate. They are not direct-booking or OTA commission results.
Connected work
Pair this work with the services that bring people to it.
Ely · For hotels
Ely is LOKAL’s hotel platform, built by our hospitality team.
Guests can talk to the hotel across its website and messaging channels, day or night, in the language they use naturally.
Ely helps hotel teams handle enquiries and brings guest communication, website work and direct-booking workflows into one hospitality product. Ely is live in client hotels. Ely is onboarding hotels through a waitlist, with capabilities rolling out in stages. The Ely for hotels page shows what is live, in beta and coming next.
See how Ely works for hotelsHospitality Visibility
Visibility for hotels, resorts, and groups — so guests find you, book direct, and lean less on the OTAs.