LOKAL Book a consultation
Sydney and Manila, since 2017

White-label SEO · Australia

White-label SEO for Australian agencies.

Led from Sydney. Most white-label SEO is production you brief and chase; this is a senior strategist who sets direction on your accounts.

White-label SEO · Australia. Your agency keeps the client relationship.

Run on the AI we built for ourselves.

Is this white-label, or a partnership?

You’ll find us under “white label” because that’s what agencies search for.

What you get is a partnership: one retainer per partner, not per client; a strategist who brings you the next recommendation rather than waiting for a brief; account protection in writing; we never face your clients.

See the service and operating model

What the team runs

For Australian agencies that want senior search direction and the specialists to carry it out under their own brand.

01

AI search and answer engines

The work starts where your clients are now being found: ChatGPT, Perplexity, Google AI Overviews and Gemini. We map the questions that matter to the account, find who is currently cited on them, and build the pages, entities and sources that make your client the answer instead.

02

Answer coverage you can show a client

Prompt sets are designed per account, not bought off a shelf. We record which answers name your client, which name a competitor, and which name nobody — then work the gap. The benchmark behind the method is published, so your team can check how it is measured.

03

Technical SEO

Crawling, indexing, templates, internal links and page-level signals, reviewed and turned into a short list of priorities your team can inspect. Every recommendation names its owner, its review point and, where the platform allows, how to undo it.

04

Content briefs and on-page work

A brief starts with the search job and the page already on the site: the questions worth answering, the supporting entities, the internal-link changes, and the parts that need a writer’s judgement. Never a target word count.

05

Reporting your team can present

Your template or a clean unbranded one. Reports connect the work to movement, state the limits plainly and end on the next client decision, rather than filling slides with exported charts.

06

A free audit for your prospects

Every partner gets a free SEO and AI-visibility audit to take into a pitch, prepared by us and presented by you. It is part of the retainer, not an upsell, and your prospect never learns our name.

The first 30 days

For Australian agencies that want senior search direction and the specialists to carry it out under their own brand.

  1. 01

    Day one — in your Slack

    Your strategist joins your internal channel and meets your team, not your client. We confirm the first account, its commercial context, the access we need and the single person who can approve a change.

  2. 02

    Week two — the plan, and what stops

    We audit demand, conversion and retention across the account and set the order of work. The plan names dependencies and the activity that should stop, so your team can defend the sequence in a client meeting.

  3. 03

    Week three — specialists start

    AI search and technical work begin together, with the strategist keeping both tied to the account plan. You review inside your channel, then take the recommendations and reporting to the client as your own.

  4. 04

    Day 60 — the fit check

    A scheduled conversation about the working relationship itself: what is landing, what is not, and whether the priorities still match the client’s commercial reality. The initial term is six months, then monthly.

Two-ink illustration of an agency team working together on a client account
White-label SEO · Australia. The client relationship stays with your agency.

The evidence

Company-wide figures and named cases live on the evidence pages so this service page can stay about the work in scope.

Read the partner cases ↗ See the work hub ↗

Before we start

Working with an Australian agency

  • Quotes are issued in Australian dollars with GST stated separately. One retainer per partner, from USD 2,000 a month, configured around the accounts in scope.
  • Manila and Sydney run as one team across the AEST working day, so a question asked in your morning is answered inside it, not overnight.
  • The Sydney office is at Level 35, Tower One, International Towers, 100 Barangaroo Avenue — a real address your client can look up, and a team that can join an Australian call when you want one.
  • We never face your clients. Your agency owns the relationship, the approvals and the presentation of the work; account protection is in writing.
  • There is no exclusivity requirement and your resale price is yours. The scope names the work, the responsibilities and anything quoted separately as a build.
Read the partner-protection rules

Your agency

What this means for your team

For Australian agencies that want senior search direction and the specialists to carry it out under their own brand.

See the agencies team ↗

Questions Australian agencies ask

Who owns the client, who speaks, and what happens if we already know the brand.

Is this white-label SEO, or something else?

Both, depending on what you mean. The work ships under your brand and we never appear in front of your client, which is what agencies mean by white-label. What differs is the direction: a senior strategist decides what should happen on the account and brings you the recommendation, rather than waiting for a brief.

Who is the retainer priced for — us, or each client?

One retainer per partner, from USD 2,000 a month, configured around the accounts in scope rather than billed per client. The initial term is six months, then monthly, with a fit check at day 60.

Is the price in Australian dollars, and is GST included?

We quote in Australian dollars and state GST separately on the quote and the invoice, so your own client pricing is easy to build on top. The underlying retainer floor is set in US dollars.

Do you actually work the Australian day?

Yes. The team works across the AEST day, with Manila and Sydney overlapping for the whole of it. You are not waiting a night for an answer: a request made on Tuesday morning is in progress on Tuesday morning.

Will LOKAL ever speak to our clients?

No. We never face your clients. Your agency owns the relationship and every piece of communication. We prepare the recommendations, evidence and work for your team to review and present as its own.

What stops you approaching our clients directly?

Account protection in writing, signed before the first account starts. It names the clients in scope and holds after the engagement ends. We have never built a client-facing brand in Australia and do not intend to.

Can you prove the AI-search work rather than describe it?

Our AI-search benchmark is published, including how the prompts are built and how a citation is counted. Read the method, then ask us to run it on one of your own accounts before you commit.

What does the free audit for prospects involve?

We prepare an SEO and AI-visibility audit on a prospect you are pitching, in your template. You present it. It is included in the retainer, and the prospect never learns that anyone but your agency produced it.

How is this different from your Philippines page?

The offer is the same and so is the team. This page answers Australian agencies buying in Australian dollars across the AEST day; the Philippines page answers agencies anywhere who are searching for the Manila team specifically.

How quickly can we start?

A 30-minute consultation establishes whether the fit is real. If it is, we can usually have a strategist in your channel within a week and the first plan in front of you inside a fortnight.

A useful first call

Bring one account and the direction it needs.

You’ll speak with someone responsible for the work. Read the AI-search benchmark

The brief

Bring the account goal and the decision your team needs to make.

Enter your work email to continue.

We reply within one business day.