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White-label social

White-label social media for Australia and New Zealand.

Give your client a clear organic social plan, consistent content and a review process your account team can manage.

Your agency’s brand. Your client relationship.

Halftone illustration of a starling murmuration forming one flowing shape at dusk, one bird at the edge in orange
An agreed calendar. A consistent client voice.
Run on the AI we built for ourselves.

Agency-partner work

Proof of the partner model.

64 months delivering under one agency’s brand. The client has never heard our name.

Agency-partner work

1,751%

ROI on organic spend

US retail · confidential partner

64 months of continuous work

Context & source

Penalty recovery and an organic ranking rebuild. The same engagement reported 98% more organic conversions. This is a sustained SEO case, not a result attributed to every service.

LOKAL Proof of Work 2026, p. 11; published partner case.

Read the agency case

An SEO engagement, shown as evidence of the partner model rather than a social result. Historical, reported by LOKAL; not a forecast.

The work in scope

A social programme your team can review.

What would white-label social media include?

We plan the channels, build the content calendar, write the posts, take them through your review and report on what worked.

We confirm platforms, publishing access and who answers comments before work starts.

Channel and audience plan

Agree who each channel needs to reach, what the client wants people to do and how social supports the wider account plan.

Content calendar and briefs

Turn agreed themes, campaigns and client source material into a calendar with review dates and a named approver.

Posts in the client’s voice

Prepare copy and agreed creative formats using the brand guide, supplied assets and approved factual claims. Photography and video production need their own scope.

Approval and publishing handoff

Record feedback and final approval before publication. Confirm whether the agency publishes or grants the team the access required for agreed scheduling.

Reporting and next decisions

Connect reach, engagement and tracked actions to the purpose of the channel. Explain what to repeat, change or stop without presenting followers as revenue.

From brief to review

From the brief to an approved calendar.

  1. Agree the boundaries

    Name the platforms, formats, review dates, publishing responsibilities and any response or escalation requirements.

  2. Plan the first cycle

    Build the calendar around the client’s goals and available evidence. Your agency confirms the plan and supplies missing context.

  3. Create and review

    Prepare the agreed assets, collect agency feedback and record approval before the publishing handoff.

  4. Read the results

    Review the agreed measures and the next content decisions with your account team.

Make the social scope explicit
  • Organic social is distinct from paid social advertising; media buying belongs in the paid-media scope.
  • Platforms, post volumes, revisions and response expectations must be confirmed in the proposal.
  • Community management, direct messages, crisis response and coverage outside agreed working windows are not implied.
  • Your agency keeps the client relationship and owns the final approval before content is published.
  • Client-data use, AI tools, image rights and asset ownership are agreed before production.
Read the partner-protection rules ↗

Before we start

A few useful details.

Do you work with agencies in New Zealand and Australia?

Yes. We work under your brand for agencies in both countries. The proposal sets working hours in your time zone (NZ or AU), review deadlines, the billing currency and GST treatment.

Is paid social included?

Paid campaigns require an agreed paid-media scope. Organic content planning and posting do not include advertising spend, campaign setup or ongoing media management by default.

Which social platforms are covered?

The platforms where the client’s audience is. We recommend them from the account plan, and the proposal names each platform and format before work starts.

Who approves and publishes posts?

Your agency names the approver. Publication follows recorded approval and the access model in the scope, whether your team publishes or the agreed scheduling work sits with LOKAL.

Do you handle comments and direct messages?

Only if that work is explicitly agreed. Response windows, escalation rules and sensitive topics need named owners before community management starts.

Can social start as our first service?

Yes. Social can be the first service; add SEO, content or paid media later when the account needs them. We confirm the scope and the team in the proposal.

Your next account

Bring the account. We’ll work through the scope.

Tell us the client goal and where your team needs support. Start with a 30-minute consultation.

See pricing and scope ↗

The brief

One account, a pitch or a gap in the team is enough to start.

Enter your work email to continue.

We reply within one business day.