Now serving Australian businesses
Get found on Google and recommended by AI
Search is splitting. Your customers now find businesses through Google AND AI tools like ChatGPT and Perplexity. We help you show up in both—without the enterprise price tag.
The Shift
Google isn't the only game anymore
40% of Gen Z now uses TikTok and AI tools instead of Google. ChatGPT has 100M+ weekly users asking it for business recommendations. If you're only optimizing for Google, you're missing where your customers are going.
Traditional SEO
You show up when someone types exact keywords. But rankings fluctuate and competition is brutal.
AI Search (AEO)
AI tools recommend businesses based on reputation, reviews, and content quality—not just keywords.
You need both
The businesses that win will be visible in traditional search AND get recommended by AI assistants.
Why LOKAL
Three principles.
Zero bullshit.
Most agencies adding "AEO" to their service list are guessing. We've built AI systems, scaled marketing campaigns, and managed Australian accounts at global agencies. Here's how we operate:
Proof, Not Promises
Every claim backed by real numbers, named clients, or verifiable credentials. OpenAI Champions Network. 3,000+ campaigns. $100K MRR scaled. We show receipts.
AI-Ready Teams
100% AI-certified staff. We don't just market AI—we build with it. Our founder is in OpenAI's Champions Network. We understand how these systems decide what to recommend.
Transparent by Default
LOKAL is new to Australia—our team isn't. Founders have managed Australian accounts at global agencies and enterprises. Pricing published. Team location clear. No surprises.
What We Do
Google + AI search, one package
We don't sell SEO and AEO separately. You get a unified strategy that covers both—because that's what actually works.
Google Search
The foundation. We make sure you rank for the searches that matter to your business.
- Technical SEO audit & fixes
- Local SEO & Google Business Profile
- Content strategy & creation
- Monthly ranking reports
AI Search (AEO)
The new frontier. We optimize for ChatGPT, Perplexity, and Google's AI Overviews.
- AI visibility audit
- Structured data implementation
- Review & reputation strategy
- Content optimized for AI citation
Ongoing Optimization
Search changes constantly. We monitor and adapt so you don't have to.
- Monthly strategy calls
- Algorithm update response
- Competitor monitoring
- Quarterly strategy refresh
Your Team
Small business specialists, not enterprise consultants
We've spent our careers helping businesses like yours—not Fortune 500s with million-dollar budgets.
Joshua Pielago
Founder · Sydney
Based in Sydney. Built LOKAL in 2018. By day, leads AI adoption for 4,000 employees at a global tech company. Member of the OpenAI Champions Network.
- OpenAI Champions Network
- 72% enterprise AI adoption rate
- Prosci Change Management certified
CJ Masungsong
Director · Manila
Based in Manila. 20+ years in search marketing. Former leader at a global agency network where he managed campaigns for thousands of small businesses across the US, UK, and Australia.
- 3,000+ SMB campaigns managed
- 20+ years in search marketing
- Global agency experience
Ramon King
Founder · Manila
Based in Manila. Veteran sales and training professional with 16 years of experience. Specializes in client acquisition, team scaling, and revenue growth. Youngest sales director in Alveo Land history. Led regional sales teams and missions across Hong Kong, Singapore, Japan, and the UAE.
- Built and scaled sales organizations across multiple firms
- Awarded digital marketer and trainer (JCI Philippines)
- 16+ years in sales & marketing
Backed by our team of AI-native specialists, ready to execute your campaign.
1,000s
Employees trained on AI adoption
3,000+
Marketing campaigns managed
$100K
MRR scaled from $2.5K
50+
Years combined experience
Our founding team has managed accounts for
A note on transparency
LOKAL is new to Australia—but our team isn't. We've operated in the Philippines since 2018, working with brands like Coca-Cola and SMDC. Our team has managed 3,000+ small business campaigns globally. We're expanding to Australia because we believe Aussie SMBs deserve better options than overpriced local agencies or faceless overseas providers. You get the cost advantage of an offshore team with Sydney-based oversight.
This isn't for everyone
- You need results in 30 days (SEO takes 3-6 months)
- You want to micromanage every keyword
- You're not willing to invest in content
- You expect guaranteed #1 rankings (no one can promise that)
- You prefer phone calls over email (we operate async-first with weekly check-ins)
faqS
Common questions
Ready to get found?
Book a 30-minute call. We'll audit your current Google and AI visibility, and tell you honestly if we can help.