Big Agency Strategy for Boutique Hotels in the Philippines

How Philippine hotels can increase Direct Bookings from   31% to 52% in 6 months

The Bookings Blueprint by LOKAL
Hotel Marketing Strategy That Drives Direct Bookings


Built for independents. Powered by AI. Designed to drive direct bookings — not just content.


âś“Seasonal campaign strategy that aligns with your occupancy targets

âś“Cutting-edge AI tools to optimize campaigns, content, and ad spend

âś“All-in-one team to manage strategy, creative, and performance

GET FREE REPORT + CUSTOM PROPOSAL
Hotel Marketing Philippines

How Philippine hotels can increase Direct Bookings from  31% to 52% in 6 months

The Bookings Blueprint by LOKAL

Built for independents. Powered by AI. Designed to drive direct bookings — not just content.


âś“Seasonal campaign strategy that aligns with your occupancy targets

âś“Cutting-edge AI tools to optimize campaigns, content, and ad spend

âś“All-in-one team to manage strategy, creative, and performance

LET'S GET TO WORK

Struggling to Build a Reliable Direct Booking Strategy?

Improve your bookings

Low Direct Bookings

Most guests find you through Booking.com and Agoda instead of booking directly with your hotel

We're going to help you gain revenue

Inconsistent Revenue

No clear strategy for peak vs. slow seasons, making it hard to predict and control revenue

Plan for every season

Generic Branding

One-size-fits-all campaigns that don't understand hotel seasonality or booking behavior

Each hotel working with LOKAL has a custom strategy tailored specifically for their unique hotel. Customized for your property's seasonality

GET FREE REPORT + CUSTOM PROPOSAL
2025 Booking Blueprint for your Hotel Business

From Guessing to Growing

Growing Hotels with LOKAL

"Our direct booking increased (to 52%) in six months. LOKAL's Blueprint didn't just plan our campaigns—it planned our revenue. Our SEO, paid ads and social were phenomenal,"

Resorts Manager in Palawan

Resorts Manager

in Palawan

Stop Wasting Money on Marketing That Doesn't Work

Get a clear plan that matches your busy and slow seasons. Know exactly what to do each month to fill more rooms.

Whole year marketing plan for your hotel business

Complete marketing plan for the whole year

Know exactly what campaigns to run during your busy months and slow months.

Everything works together

Everything works together

Your website, social media, Google ads, and content all have the same message and goals.

Monthly check ins with Marketing Specialists

Monthly check-ins with hotel experts

Regular calls with marketing specialists who understand hotels and tourism in the Philippines.

Easy to read reports

Easy-to-read reports

See how many bookings you're getting, not just website visitors or likes.

Reduce expensive booking site fees

Reduce expensive booking site fees

Smart campaigns to get more guests booking directly with you instead of through Agoda or Booking.com.

Modern AI Tools

Modern AI Tools

Latest technology for creating content and optimizing ads, always checked by our hotel marketing experts.

Built for Independents, Not Just Big Chains

Most boutique hotels get templated work from big agencies — or no real strategy from freelancers. LOKAL bridges that gap: the strategic power of a global agency, made accessible and efficient for local hotels.

Bookings Blueprint packages starts only at Php 50,000.00 a month for boutique hotels for a year-long contract.


Get Started Now
Hotel Marketing for boutique hotels and big chains

Your AI Marketing Stack with LOKAL

Your AI Marketing Stack with LOKAL

Seasonal trend forecasting

Seasonal Trend Forecasting

Google Ads Automation

Google Ads Automation

OTA Competitor Tracking

OTA Competitor Tracking
AI Generated Content

AI-generated content (with human QA)

Real Time Dashboard

Real-Time Dashboards

Response Time

Response time optimization

Seasonal trend forecasting

Seasonal trend forecasting

Google Ads Automation

Google Ads Automation

OTA Competitor Tracking

OTA Competitor Tracking OTA Competitor
Your AI Marketing Stack with LOKAL
AI- Generated Content

AI-generated content (with human QA)

Real-Time Dashboards

Real-Time Dashboards

Response Time Optimization

Response time optimization

Pillars of the bookings blueprint for your hotel business

The 3 Pillars of the Bookings Blueprint

01

Strategy

Plan ahead like the best hotels do

Smart campaigns that match your busy and slow seasons, so you're always ready.

02

Execution

Our team handles everything

Your website, social media, Google ads, and content all work together with the same message.

03

Results

Better bookings

We track what works and improve constantly, so you get more direct bookings and pay less commission.

Why Boutique Hotels Switch to LOKAL

Feature Traditional Agency Freelancer LOKAL
Seasonal Strategy ❌ ❌ ✅
Built for Hotels ❌ ❌ ✅
Booking-Conscious Creative ❌ ❌ ✅
Full Transparency âś… âś… âś…
Strategy + Execution + Reporting ✅ ❌ ✅
Why Boutique Hotels Switch to LOKAL for their marketing

Ready to Fill More Rooms with Direct Bookings?

Stop guessing what marketing works. Get a clear plan that actually drives bookings

Limited Availability: We only take 8 new hotels per quarter to ensure white-glove quality. 3 spots remaining for Q3 2025.

  • How quickly will I see results?

    Most hotels see a 10-15% increase in direct bookings within the first 60 days, with full impact (20%+ increase) achieved by month 6.


  • Do you work with small boutique hotels?

    Yes! Our system is specifically designed for independent hotels with 10-100 rooms. We understand the unique challenges of boutique properties.



  • How much does it cost?

    Campaigns are normally priced starting at Php 50,000.00 service fee ex VAT on a one year contract.

  • How is this different from other agencies?

    We're the only agency in the Philippines that specializes exclusively in hotel marketing with a proven Bookings Blueprint system. We understand hotel seasonality, guest behavior, and OTA dynamics. We're also the most advanced in AI and integration to marketing. Check out our blogs about it.


  • How quickly will I see results?

    Most hotels see a 10-15% increase in direct bookings within the first 60 days, with full impact (20%+ increase) achieved by month 6.


  • Do you work with small boutique hotels?

    Yes! Our system is specifically designed for independent hotels with 10-100 rooms. We understand the unique challenges of boutique properties.



  • How much does it cost?

    Campaigns are normally priced starting at Php 50,000.00 service fee ex VAT on a one year contract.

  • How is this different from other agencies?

    We're the only agency in the Philippines that specializes exclusively in hotel marketing with a proven Bookings Blueprint system. We understand hotel seasonality, guest behavior, and OTA dynamics. We're also the most advanced in AI and integration to marketing. Check out our blogs about it.