We don't sell marketing.
We become your marketing department.
The LOKAL Bookings Blueprint: Complete marketing team dedicated to growing your business hotel through strategic corporate + leisure campaigns.
Trusted by 47 business hotels across the Philippines since 2017
35% Average Weekend Occupancy
While weekdays run 70-75%, weekends underperform
High OTA Commission Costs
Paying 20-25% commissions on bookings you could get directly
Random Marketing Approach
No systematic strategy for corporate vs leisure guests
Limited Internal Marketing
No dedicated marketing team or clear growth strategy
Most Business Hotels Struggle With the Same Challenge
Strong weekday corporate performance, but missed opportunities on weekends and direct bookings
The LOKAL Bookings Blueprint:
Your Complete Marketing Department
We handle everything: strategy, execution, and optimization across multiple channels to fill your weekdays AND weekends
Corporate Weekday Strategy
Systematic approach to build corporate relationships and capture business travel demand.
- LinkedIn B2B campaigns targeting finance managers
- Google Ads for corporate accommodation searches
- Email nurturing for government and SME accounts
- Corporate rate optimization and tender support
Weekend Revenue Recovery
Transform empty weekend rooms into profit centers through leisure market penetration.
- Facebook/Instagram campaigns for local families
- TikTok content targeting weekend travelers
- Google Ads for staycation and weekend searches
- Influencer partnerships for local experiences
Performance Optimization
Continuous improvement through data analysis and strategy refinement.
- Monthly performance review and optimization
- Corporate vs leisure booking attribution
- Seasonal campaign calendar management
- ROI tracking and budget optimization
Why Business Hotels Choose LOKAL as Their Marketing Department
Three key advantages that make us the smart choice over hiring internal marketing staff
AI & Technology Leadership
Cutting-edge AI tools for content generation, campaign optimization, and guest inquiry automation. Stay ahead of competition with latest marketing technology.
Deep Hospitality Understanding
8+ years exclusively focused on hotel marketing. We understand occupancy patterns, seasonality, OTA dynamics, and what drives hotel bookings.
Staff Training & Development
We train your team on marketing fundamentals and AI tools, building internal capability while we handle execution. Knowledge transfer included.
"LOKAL became our marketing department and completely transformed our approach. They handle corporate campaigns during weekdays and family-focused campaigns on weekends. Our booking mix is now much more balanced, and we're not dependent on OTAs anymore."
- Maria Santos, General Manager, 85-room Business Hotel, Quezon City
